Head of AI-Driven Search & Visibility

Zoom; Helena (MT); Hybrid; USD 127,000 - 277,000; Full time

Job summary

Zoom is seeking a senior leader to own end-to-end search strategy, spanning traditional SEO and AI-driven answer engines. You will architect scalable infrastructure, establish metrics, and drive visibility across search surfaces from Google to AI chat interfaces, shaping executive-level performance reporting.

You will collaborate with Web, Growth Marketing, Brand, Content, and Product Marketing to align content architecture with governance standards and measure impact on pipeline and revenue.

Qualifications

• Lead technical SEO functions at scale, including site architecture, schema implementation, and organic traffic optimization.
• Build or scale AI-search visibility programs using platforms like Profound or equivalent tools
• Direct engineering-adjacent work on crawlability, structured data, and indexation while communicating strategy to executive stakeholders
• Define and defend emerging metrics like share-of-answer alongside established SEO performance indicators
• Demonstrate experience in B2B SaaS or enterprise technology environments
• Show familiarity with AI-visibility tracking platforms and citation-influence analysis

Responsibilities

• Leading the technical SEO team and roadmap, including site architecture, crawlability, indexation, and structured data implementation
• Building AI-search visibility strategy and infrastructure to optimize Zoom's presence in generative AI surfaces like ChatGPT, Perplexity, and Gemini
• Establishing and tracking share-of-answer metrics across category, competitive, and branded prompts, reporting to executive staff and the board
• Partnering with Web, Growth Marketing, Brand, Content, and Product Marketing teams to create unified content architecture and governance standards
• Developing a unified search scorecard that translates organic performance and AI-visibility metrics into pipeline and revenue impact

Skills

Technical SEO leadership

AI-search visibility

Stakeholder communication

B2B SaaS/enterprise experience

Citation-influence analysis

AI platforms familiarity

Tools

Profound

Job description

Zoom is seeking a senior leader to own end-to-end search strategy, spanning traditional SEO and AI-driven answer engines. You will architect scalable infrastructure, establish metrics, and drive visibility across search surfaces from Google to AI chat interfaces, shaping executive-level performance reporting.

You will collaborate with Web, Growth Marketing, Brand, Content, and Product Marketing to align content architecture with governance standards and measure impact on pipeline and revenue.