Head of AI-Driven Sales Enablement

RevOps Report; Boston (MA); Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Professional development

Job summary

IANS in Boston, MA is seeking a Director of Sales Enablement to lead a data‑driven, AI‑first enablement transformation. You will own a three‑dimension curriculum across buyer personas, product knowledge, and MEDDPICC selling skills, with tracks for Sales Managers, Account Executives, and Account Managers.

The role requires 8+ years in enablement or related fields, strong MEDDPICC expertise, and cross‑functional collaboration with Marketing, Product, and RevOps.

Qualifications

• Bachelor's degree required; advanced degree in a related field a plus.
• 8+ years in sales enablement, sales leadership, or sales training, ideally within B2B SaaS, data/intelligence services, or professional services; direct experience building or scaling an enablement function from the ground up strongly preferred.
• AI‑first leader who is comfortable leveraging tools including Claude to reduce cycle times on asset creation and to identify productivity enhancements for the field
• Deep fluency in MEDDPICC or a comparable qualification methodology, with experience training it to a field sales team
• Instructional design and curriculum development across async, live, and manager‑led formats
• Experience with enablement/LMS tooling and AI‑assisted content workflows
• Comfort building and reading KPI dashboards in partnership with RevOps
• Strong cross‑functional program management across Sales, Marketing, and Product
• Certifications: MEDDPICC / MEDDIC certification preferred; willingness to obtain within the first 90 days if not already certified.
• Interpersonal Skills: Executive‑level communication and facilitation skills; a coaching presence that earns credibility with senior sellers and Sales Managers; ability to influence Marketing, Product, and RevOps stakeholders without direct authority over them.

Responsibilities

• Own the enablement curriculum: build and continuously evolve the three‑dimension program — buyer/persona playbooks, product launch enablement, and MEDDPICC selling skills — differentiated across the Sales Manager, Account Executive, and Account Manager tracks.
• Lead from the front: certify the enablement team across all three dimensions ahead of every rollout, personally modeling the credibility bar the program asks of the field.
• Build the AI‑first enablement engine: operationalize the Shared Brain as the content and coaching backbone — win/loss capture, AI‑assisted drafting of persona playbooks and launch assets, and in‑the‑moment seller access during deal prep.
• Partner with RevOps on measurement: define the KPI set across knowledge, behavior, business outcome, and program‑health metrics, and co‑deliver the quarterly enablement performance report to leadership.
• Manage the enablement team: coach and manage Sales Trainer and external Coaches and/or providers, partner with content SMEs across product and marketing including internal AI‑enablement. Own the delivery cadence across async learning, group coaching, 1:1 office hours, and manager‑led Meeting‑in‑a‑Box sessions.

Skills

AI‑first leadership

MEDDPICC / MEDDIC

Instructional design

LMS tooling

KPI dashboards

Cross‑functional program management

Executive coaching

Education

Bachelor's degree

Advanced degree

Tools

Claude

Job description

IANS in Boston, MA is seeking a Director of Sales Enablement to lead a data‑driven, AI‑first enablement transformation. You will own a three‑dimension curriculum across buyer personas, product knowledge, and MEDDPICC selling skills, with tracks for Sales Managers, Account Executives, and Account Managers.

The role requires 8+ years in enablement or related fields, strong MEDDPICC expertise, and cross‑functional collaboration with Marketing, Product, and RevOps.