Strategic Lead, Media Strategy & AI Enablement

Publicis Groupe

New York (NY)

On-site

USD 107,000 - 146,000

Full time

40 hours ago
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Benefits offered by this job

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

Job summary

Publicis Groupe is seeking an experienced media strategy leader to translate executive vision into comprehensive, action-oriented plans. You will guide cross-functional teams across strategy, content, analytics, and investments to drive high-profile campaigns from briefs through activation.

You will supervise and mentor junior staff, manage budgets, and leverage AI-driven insights to optimize performance across national and local media.

Qualifications

  • 5+ years of media planning experience with agency background preferred.
  • Strong strategic planning, audience analysis, and optimization skills.
  • Ability to translate data into actionable plans and recommendations.
  • Proven leadership of junior staff and cross-functional teams.

Responsibilities

  • Translate VP strategy into actionable media plans across channels.
  • Lead day-to-day planning from brief to launch and stewardship.
  • Coordinate cross-functional partners to ensure timely execution.
  • Provide performance analysis and optimization recommendations.

Skills

Cross-channel media
Data-driven decisions
Client communication
Team leadership
AI-driven insights
Project management

Education

B.A./B.S. in Marketing/Advertising

Tools

Microsoft Suite
Nielsen Suite
Kantar/Vivix
IMS
Flowchart software
comScore
Prisma
MRI/GfK
GWI/YouGov

Job description

Publicis Groupe is seeking an experienced media strategy leader to translate executive vision into comprehensive, action-oriented plans. You will guide cross-functional teams across strategy, content, analytics, and investments to drive high-profile campaigns from briefs through activation.

You will supervise and mentor junior staff, manage budgets, and leverage AI-driven insights to optimize performance across national and local media.

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