Head of AI-Driven Growth & Demand

Advantive; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Advantive is seeking a hands-on growth marketer to own and optimize the B2B new-logo demand engine across our Distribution, Manufacturing and Quality, and Packaging lines of business. You will design the funnel, set budgets, and manage paid media agencies to drive pipeline and revenue.

You will lead AI-enabled targeting, content personalization, and rapid testing to improve conversion at every funnel stage, collaborating with Content, Digital Marketing, and Revenue Operations.

Qualifications

• Experience building or rebuilding a B2B demand engine.
• Track record of generating qualified new-logo demand and pipeline.

Responsibilities

• Own the new-logo demand strategy and quarterly plan across lines of business.
• Direct paid media and third-party partners to pipeline outcomes.
• Design funnel models, channel plans, and budget with accountability for revenue results.
• Implement AI-driven targeting, content personalization, and testing at scale.
• Partner with RevOps, Sales, and Product Marketing to optimize funnel performance.

Skills

Demand generation

B2B marketing

AI in marketing

Cross-functional leadership

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Google Analytics

HubSpot

Job description

Advantive is seeking a hands-on growth marketer to own and optimize the B2B new-logo demand engine across our Distribution, Manufacturing and Quality, and Packaging lines of business. You will design the funnel, set budgets, and manage paid media agencies to drive pipeline and revenue.

You will lead AI-enabled targeting, content personalization, and rapid testing to improve conversion at every funnel stage, collaborating with Content, Digital Marketing, and Revenue Operations.