Head of Affiliates

PlayAttack LTD; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-friendly

Competitive salary

In-house products

Sick leave & vacations covered

Job summary

PlayAttack LTD seeks an inspirational Head of Affiliates to lead our international affiliate program in the iGaming space. You will drive ROI, recruit top partners, and shape incentive schemes while coordinating with marketing and events teams.

Fluent English and Russian are required, with strong sales, negotiation, and leadership abilities to scale performance across sportsbook and casino products.

Qualifications

• Experience in head of affiliates within iGaming and 2+ years in similar roles.
• Proven experience with sportsbook and casino products.
• Own industry affiliate connections.
• Strong communication, leadership, and negotiation skills.

Responsibilities

• Oversee day-to-day affiliate account management to maximize ROI.
• Source new affiliates to drive brand growth.
• Identify top performers and develop incentive programs.
• Create monthly promotions and communications for affiliates.
• Collaborate with marketing to optimize landing pages and campaigns.
• Run affiliate accounts and meet KPIs for individuals and group.
• Represent the company at events and conferences.
• Report monthly performance to CMO and board.

Skills

Affiliate leadership

Global affiliate management

Sales & negotiation

Communication

Team management

English & Russian

Industry connections

Data-driven

Promotions & campaigns

Job description

PlayAttack is a trusted casino affiliate program behind top-converting online gambling brands. Now we are looking for an inspirational team leader - Head of Affiliates.

We'll provide all the necessary tools for work and support all reasonable initiatives!

Requirements:

• At least 2 years of experience in a head of affiliates role within the iGaming industry;
• Proven experience with both sportsbook and casino products;
• Must have their own industry affiliate connections
• Great communicator;
• In-depth knowledge and experience of leading global affiliates;
• Methodical, numbers driven and well organized;
• Fluent English and Russian languages;
• Positive and enthusiastic 'can do -attitude;'
• Team management skills;
• Possess strong sales, negotiation, and presentation skills.

Functions/Responsibilities:

• Overseeing the day-to-day management of affiliate accounts to ensure maximum ROI is achieved;
• Responsibility for sourcing new affiliates in order to drive brand growth;
• Identify and cultivate top performers and develop incentive programs to reward key partners;
• Create monthly promotions and communications to affiliate marketers;
• Collaborate with internal teams to regularly create and improve landing pages, overall marketing, and merchandising campaigns through the affiliate network;
• Develop new affiliate recruitment and program marketing campaigns;
• Responsible for running affiliate accounts whilst making sure on delivering personal and group KPI's;
• To be the company's main representative at events and conferences;
• Implement strategies to increase quality and yield of key affiliate partners;
• Represent the affiliate team at industry events and keep updated on industry trends;
• Manage key accounts across all brands and increase business from mid to top-tier affiliates;
• Work with internal marketing team to grow the affiliate business within the target markets;
• To provide reports to the CMO and board of directors on monthly performance;
• To ensure that all affiliate payments are checked against reporting and paid in a timely manner;
• To drive traffic in target geos to meet the business growth strategy.

We are ready to offer:

• Work in the office or fully remote from anywhere in the world;
• Competitive salary;
• Work on in-house products;
• 100% coverage of sick leave and vacations.