Head of Affiliates

iTalent PLUS; United States; Remote; USD 93,000 - 150,000; Full time

Job summary

iTalent PLUS is seeking a senior Head of Affiliates to lead and develop its Brazilian affiliate marketing strategy and operations. The role requires extensive B2C iGaming experience, a strong network in Brazil, and a proven track record of scaling affiliate programmes.

You will own the affiliate function end-to-end, manage budgets, and collaborate across Marketing, CRM, BI, and Compliance to optimise performance and profitability.

Qualifications

• Extensive experience in affiliate marketing and business development within the B2C iGaming industry.
• Demonstrated senior affiliate leadership experience (Head of Affiliates / Affiliate Director).
• Direct experience targeting the Brazilian B2C iGaming market is essential.
• Established network of Brazilian affiliate partners and publishers.
• Strong track record in profitable affiliate programmes and revenue growth.
• Excellent knowledge of Brazil market dynamics, players acquisition, and regulatory landscape.
• Experience negotiating CPA, revenue share, and hybrid deals.
• Proven ability to lead teams, manage budgets and partnerships.
• Strong analytical skills with KPI focus (FTD, CPA, LTV, ROI).
• Experience with affiliate tracking, attribution, and reporting platforms.

Responsibilities

• Develop and execute a comprehensive affiliate strategy for the Brazilian market.
• Own the affiliate function including partner acquisition, onboarding, and management.
• Lead and develop a high-performing affiliate team.
• Recruit and manage relationships with affiliates, media partners, and influencers.
• Negotiate commercial agreements (CPA, rev share, hybrid).
• Maximise affiliate-driven player acquisition, quality, and LTV.
• Monitor performance, campaign management, and budget allocation.
• Oversee tracking, reporting, and payments processes.
• Identify new affiliate opportunities and trends in Brazil.
• Collaborate with Marketing, CRM, Product, BI, Finance, Compliance.

Skills

Affiliate marketing

Business development

Leadership

Negotiation

Strategic planning

Analytical capabilities

Stakeholder management

Team management

Regulatory understanding

English fluency

Tools

Affiliate tracking platforms

Reporting tools

Job description

Location: Brazil

Our client, an international B2C iGaming operator, is seeking an experienced and commercially driven Head of Affiliates to lead and develop its affiliate marketing strategy and operations for the Brazilian market.

The successful candidate will take full ownership of the affiliate function, including affiliate acquisition, relationship management, strategic partnerships, commercial negotiations, performance optimisation, and overall channel profitability.

This is a senior leadership position requiring extensive experience within the B2C iGaming industry, an established network of affiliate partners in Brazil, and a proven track record of building and scaling successful affiliate programmes that deliver sustainable player acquisition and revenue growth.

Key Responsibilities

• Develop and execute a comprehensive affiliate marketing strategy for the Brazilian market, aligned with the company's commercial objectives and growth targets.

• Take full ownership of the affiliate function, including partner acquisition, onboarding, account management, performance optimisation, and commercial development.

• Lead, manage, and develop a high-performing affiliate team, establishing clear objectives, performance standards, and operational processes.

• Identify, recruit, and establish long-term relationships with high-performing affiliates, media partners, comparison websites, influencers, and other relevant acquisition partners.

• Leverage an established network of affiliate contacts within the Brazilian iGaming industry to accelerate market growth and expand the operator's reach.

• Negotiate and manage affiliate commercial agreements, including CPA, revenue share, hybrid deals, and other performance-based arrangements.

• Develop strategies to maximise affiliate-driven player acquisition, first-time depositors, player quality, lifetime value, and overall channel profitability.

• Monitor and optimise affiliate performance, ensuring effective partner segmentation, campaign management, and resource allocation.

• Manage affiliate budgets and commercial expenditure, ensuring sustainable acquisition costs and strong returns on investment.

• Establish and monitor key performance indicators, including FTDs, CPA, conversion rates, NGR, LTV, ROI, and affiliate contribution to overall revenue.

• Oversee affiliate tracking, attribution, reporting and payment processes, ensuring accuracy, transparency, and operational efficiency.

• Identify new affiliate acquisition opportunities, partnerships, traffic sources and emerging trends within the Brazilian market.

• Work closely with Marketing, CRM, Product, Business Intelligence, Finance and Compliance teams to maximise affiliate channel performance.

• Develop effective affiliate promotional strategies, campaigns and incentives in collaboration with internal stakeholders.

• Monitor competitor affiliate programmes, commercial structures and market developments to maintain a competitive proposition.

• Ensure all affiliate activities and partner promotions comply with applicable Brazilian gambling regulations, advertising requirements, responsible gaming standards and internal policies.

• Provide regular performance reports, commercial forecasts and strategic recommendations to senior management.

Requirements

• Extensive experience in affiliate marketing and business development within the B2C iGaming industry, preferably with an online casino and/or sportsbook operator.

• Proven experience in a senior affiliate leadership position, such as Head of Affiliates, Affiliate Director, Head of Affiliate Marketing, or an equivalent role.

• Direct experience managing affiliate operations targeting the Brazilian B2C iGaming market is essential.

• An established and active network of affiliate partners, publishers, media groups and relevant industry contacts within Brazil.

• Demonstrated success in developing, managing and scaling profitable affiliate programmes within competitive iGaming markets.

• Strong understanding of the Brazilian affiliate landscape, local player acquisition channels, market dynamics and regulatory environment.

• Extensive experience negotiating and managing CPA, revenue share, hybrid and other affiliate commercial agreements.

• Proven ability to manage affiliate teams, budgets, commercial partnerships and overall channel performance.

• Strong commercial and analytical capabilities, with a thorough understanding of affiliate KPIs, acquisition costs, player value and profitability.

• Experience with affiliate management and tracking platforms, reporting tools and performance analytics.

• Excellent relationship management, negotiation, communication and stakeholder management skills.

• Ability to identify and develop new commercial opportunities while maintaining strong relationships with existing partners.

• Strong leadership skills with the ability to combine strategic planning and hands‑on commercial execution.

• Good understanding of affiliate compliance, responsible gaming, advertising restrictions and applicable Brazilian regulatory requirements.

• Fluent English is mandatory. Portuguese proficiency is highly desirable.