HCP Marketing Manager – Brand & Speaker Programs

AbbVie; United States; On-site; USD 120,000 - 170,000; Full time

Job summary

AbbVie seeks a MAVYRET Marketing Manager to drive cross-functional brand strategy for peer-to-peer education, conferences, and HCP promotion channels, partnering with Medical Affairs, Analytics, and Regulatory to support MAVYRET’s commercial objectives.

You will lead Speaker Bureau operations, manage agencies and budgets, develop conference strategy, ensure regulatory compliance, and translate insights into compelling messaging across channels to optimize field sales impact.

Qualifications

• Bachelor’s Degree required.
• Marketing strategy experience and capability in translating insights into messages.
• Ability to lead cross-functional teams with budget oversight.
• Understanding medical/clinical aspects for pharma marketing.
• Experience in a matrix organization aligning to brand objectives.
• Experience leading or supporting strategic and tactical planning.
• Strong written and interpersonal skills.

Responsibilities

• Lead Peer-to-Peer strategy and execution, collaborating with cross-functional partners to deliver brand messaging.
• Oversee Speaker Program Operations and collaborate with P2P marketers to ensure compliance.
• Manage MAVYRET Speaker Bureau in partnership with Propel, overseeing speaker utilization and programs.
• Partner with brand leads to develop, optimize, and manage core HCP promotional assets.
• Develop MAVYRET conference strategy, presence, and deliverables with cross-functional teams.
• Ensure consistent execution of HCP brand strategy across promotional touchpoints within regulatory guidelines.
• Translate customer insights into stakeholder-specific messaging and optimize promotional claims.
• Set strategic direction for agencies and manage projects, budgets, timelines, and optimization.
• Assess market dynamics and competition in the DAA space and craft market-shaping strategies.
• Collaborate with field sales leadership to incorporate insights into marketing tactics.

Skills

Marketing strategy

Cross-functional leadership

Budget management

Medical marketing

Strategic planning

Written communication

Education

Bachelor’s Degree

Job description

AbbVie seeks a MAVYRET Marketing Manager to drive cross-functional brand strategy for peer-to-peer education, conferences, and HCP promotion channels, partnering with Medical Affairs, Analytics, and Regulatory to support MAVYRET’s commercial objectives.

You will lead Speaker Bureau operations, manage agencies and budgets, develop conference strategy, ensure regulatory compliance, and translate insights into compelling messaging across channels to optimize field sales impact.