HCP Marketing Strategy Lead (Cross-Functional)

AbbVie Inc.; Illinois; Hybrid; USD 110,000 - 170,000; Full time

Job summary

AbbVie is seeking a MAVYRET Marketing Manager to lead P2P education, conferences, and HCP channels. This role partners with Analytics, Medical Affairs, Legal, and sales to drive brand strategies and execute compliant initiatives across multiple agencies and a significant budget.

You will guide messaging, optimize assets, and develop conference plans while ensuring regulatory alignment and data-driven improvements. This position demands cross-functional influence and strategic execution.

Qualifications

• Bachelor’s degree in a relevant field.
• Marketing strategy and communications experience.
• Ability to lead cross-functional teams and manage budgets.

Responsibilities

• Lead P2P strategy and execution with cross-functional partners.
• Serve as brand lead for Speaker Program Operations and ensure regulatory alignment.
• Manage MAVYRET Speaker Bureau in collaboration with Propel.
• Develop core HCP assets and conference strategy with stakeholders.
• Ensure consistent execution of brand strategy across touchpoints while complying with regulations.
• Translate customer insights into messaging and optimize promotional claims.
• Set agency direction and oversee budgets, timelines, and metrics.
• Assess market dynamics and develop market-shaping strategies in a fast-paced DAA space.
• Collaborate with field sales to align marketing tactics with brand strategy.

Skills

Marketing strategy

Cross-functional leadership

Brand management

Budget management

HCP marketing

Education

Bachelor's degree

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

Role and Responsibilities

The MAVYRET HCP Marketing Manager will contribute to the development and implementation of brand strategies and tactical initiatives across peer-to-peer (P2P) education, conferences, and HCP personal promotional channels to support MAVYRET’s commercial objectives. This individual will partner with Marketing Analytics and Business Intelligence, Center of Excellence, Medical Affairs, Medical and Regulatory Review, OEC, Legal, sales leadership, and other cross-functional stakeholders; lead multiple agencies; and manage a significant budget.

Job Description

Key Job Responsibilities for the MAVYRET Marketing Manager position include but are not limited to:

• Lead P2P strategy and execution, working with cross-functional partners to deliver brand messaging through peer-to-peer content and programming.
• Serve as the brand lead for Speaker Program Operations, collaborating with P2P marketers to strengthen cross-brand coordination and advance P2P initiatives while maintaining current compliance guidelines and integrating updates into brand processes.
• Manage the MAVYRET Speaker Bureau in partnership with Propel, overseeing speaker utilization, content, and program execution
• Partner with brand leads to develop, optimize, and manage core HCP personal promotional assets
• Develop MAVYRET conference strategy, presence, and deliverables in partnership with cross-functional stakeholders.
• Ensure consistent execution and pull-through of HCP brand strategy across promotional touchpoints while maintaining compliance with regulatory standards, including shepherding new data through the Consistent with FDA-required Labeling (CFL) process.
• Partner with cross-functional stakeholders to translate customer insights into stakeholder-specific messaging, strengthen brand communications, and optimize promotional claims in alignment with approved labeling.
• Set strategic direction for agencies and manage projects, budgets, timelines, measurement, and optimization of promotional initiatives.
• Assess market dynamics and competitive activity in the fast-paced DAA market and develop market-shaping strategies across channels.
• Build an effective partnership with the C-Force sales leadership team to incorporate field insights into HCP marketing tactics and brand strategy.

Qualifications

Requirements:

• Bachelor’s Degree
• Marketing experience, specifically in strategy
• Competency in core marketing capabilities such as translating insights into messages, creative development, and optimization across the marketing mix
• Proven ability to lead and influence cross-functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
• Success working in a matrixed organization to drive alignment to brand objectives
• Experience leading or supporting strategic and tactical planning
• Strong written and interpersonal skills

Preferred:

• Experience working with and managing multiple external agencies including advertising, digital, and internal cross functional partners.
• Deep campaign experience (e.g., core message development or brand story work)
• Proven connectivity to field sales force; alignment to communications
• Ability to influence senior management

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.

• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html