HCP Marketing Lead — Health Systems & LTC

PR Girl Manifesto; Princeton (NJ); Hybride; USD 143 000 - 178 000; Plein temps

Avantages offerts par ce poste

Competitive base salary

Medical, dental, and vision insurance

401(k) with company match

Equity packages

Vacation days and holidays

Tuition assistance

Résumé du poste

Acadia Pharmaceuticals in Princeton, NJ / San Diego, CA is seeking a Senior Manager of HCP Marketing for Health Systems & Long-Term Care. You will drive a One Acadia approach, translating brand strategy into value and access resources for IDNs, COEs, hospitals, SNFs, and ALFs.

You will lead account-based tools, NPP materials, and field resources, collaborating with Sales, Medical Affairs, Market Access, Analytics, and agencies to ensure compliant, effective marketing.

Qualifications

• Bachelor’s degree in marketing, health care, life sciences, business administration, or a related field.
• 8 years of progressively responsible experience in pharmaceutical or biotech marketing (Senior Manager level); 5+ years at Manager level.
• Prior HCP marketing experience is required (e.g., promotional/NPP materials, CRM, field tools, congress support).
• Experience supporting Health Systems / account-based marketing (IDNs, COEs, hospitals) and/or Long-Term Care (SNF/ALF) channels strongly preferred.

Responsabilités

• Serve as the primary marketing partner to the Health Systems team, developing account-based resources that help HSMs engage IDNs, COEs, hospitals, and key institutions to improve access and appropriate use of Nuplazid.
• Build value and access materials anchored in RWE, HEOR, and HCRU data to support the health-system value story and address barriers to adoption.
• Collaborate with the Health Information and Technology team to develop tools that support EHR interventions, medication transitions‑of‑care, and discharge order‑set discussions within Centers of Excellence and IDNs, in partnership with Health Systems, Medical, and Compliance.
• Create account‑planning resources that help the field prioritize accounts and advance systematic opportunities.
• Coordinate congress‑and KOL‑related engagement materials relevant to health systems, in partnership with the Associate Director, Brand Development & KOL Engagement.
• Act as the dedicated marketing partner to the LTC sales team, delivering the promotional materials and field tools required to drive appropriate Nuplazid use across SNF and ALF settings.
• Own development and maintenance of LTC‑specific core visual aids (CVAs), reprints, leave‑behinds, and derivative field materials tailored to LTC prescribers
• Develop LTC in‑service decks, account‑planning resources, and facility‑directed tools that support engagement with Medical Directors, Directors of Nursing (DONs), consultant pharmacists, and administrators.
• Partner with the LTC Regional Account Managers on value/access materials (HCRU‑based)
• Support LTC Marketing/Insights Committee (MIC) meetings for the channel.
• Ensure LTC messaging reflects the unique dynamics of the setting and remains aligned to the overall Nuplazid core story.
• Lead development and execution of CRM and NPP materials — email campaigns, rep-triggered emails (RTEs), digital and banner assets — tailored to Health Systems and LTC customer segments.
• Support HCP-facing website content and updates relevant to these channels, ensuring accuracy, compliance, and alignment with omnichannel campaigns.

Connaissances

HCP marketing

Account-based marketing

CRM tools

NPP materials

Cross-functional collaboration

MLR/compliance

Formation

Bachelor’s degree in marketing, health care, life sciences, business administration

MBA or advanced degree

Description du poste

Acadia Pharmaceuticals in Princeton, NJ / San Diego, CA is seeking a Senior Manager of HCP Marketing for Health Systems & Long-Term Care. You will drive a One Acadia approach, translating brand strategy into value and access resources for IDNs, COEs, hospitals, SNFs, and ALFs.

You will lead account-based tools, NPP materials, and field resources, collaborating with Sales, Medical Affairs, Market Access, Analytics, and agencies to ensure compliant, effective marketing.