HCP Marketing Lead for Immunology Launch

Celldex Therapeutics, Inc.; Hampton (NJ); On-site; USD 203,000 - 264,000; Full time

Job summary

Celldex Therapeutics, Inc. is seeking an accomplished Senior Director, HCP Marketing to spearhead the US strategy for barzolvolimab ahead of our first commercial launch.

The role requires a deep background in HCP marketing within Immunology/Inflammation, cross-functional leadership, and a track record of launching products. You will build the team, shape messaging, and guide omnichannel plans with strong analytics.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10+ years pharmaceutical experience with 6+ years of HCP marketing experience required.
• Prior team leadership required.
• Prior product launch experience required.
• Experience with Large Group Practice, Key Account and GPO strategy.
• HCP marketing experience in Allergy, Immunology and Dermatology preferred.
• Travel 25%.

Responsibilities

• Lead the development and execution of the US HCP marketing strategy for barzolvolimab in preparation for product launch
• Define the end-to-end HCP journey, including identification of unmet needs, key behavioral drivers, moments that matter, and access implications
• Establish HCP positioning and messaging
• Develop and implement HCP engagement and activation strategies, with a strong focus on in person promotion and omnichannel execution
• Establish Marketing Excellence capabilities within organization
• Manage medical congress planning and execution
• Manage annual brand planning processes
• Build and lead HCP marketing team
• Collaborate cross-functionally with Patient Marketing, Insights & Analytics, Sales, Medical Affairs, Market Access, Legal, Regulatory, and Patient Services teams to ensure aligned execution
• Manage the HCP marketing budget, including agency and media, and ROI assessment

Skills

Team leadership

Sales experience

Product launch

KOL & GPO strategy

HCP marketing

Analytics

Optimization

Analytical thinking

Strategic thinking

Presentation skills

Communication

Cross-functional leadership

Influence without authority

Relationship building

Adaptability

Debate and defend ideas

Change management

Startup mindset

Travel

Education

Bachelor’s degree

Advanced degree preferred

Job description

Celldex Therapeutics, Inc. is seeking an accomplished Senior Director, HCP Marketing to spearhead the US strategy for barzolvolimab ahead of our first commercial launch.

The role requires a deep background in HCP marketing within Immunology/Inflammation, cross-functional leadership, and a track record of launching products. You will build the team, shape messaging, and guide omnichannel plans with strong analytics.