Associate Director of HCP Branded Strategy and Marketing

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Kendall Square (MA); Hybrid; USD 154,000 - 243,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Takeda Pharmaceuticals U.S.A., Inc. in Cambridge, MA is seeking an Associate Director of HCP Branded Strategy and Marketing to lead the HCP branded strategy for an upcoming launch.

You will partner across HCP, Consumer, Field Teams, and other cross-functional groups to deliver an insight-based marketing ecosystem that motivates HCPs and drives brand success. The role requires strategic leadership, data-driven decision making, and strong collaboration to ensure medical accuracy, regulatory

Qualifications

• Required Bachelor’s degree
• 5-10 years of marketing in healthcare with increasing responsibilities in sales or related functions
• Healthcare related experience
• Deep understanding of the brand/franchise and how to engage HCPs
• Extensive experience in marketing strategy and tactic design
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic analytical and communication skills with ability to influence senior stakeholders.
• Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• Comfort with emerging technologies and openness to AI-enabled processes to enhance efficiency for customers.

Responsibilities

• Oversee end-to-end brand management and develop core brand materials
• Lead HCP branded strategy during annual planning cycles
• Partner with Medical Commercial team to identify opportunities for improved HCP engagement
• Turn insights into growth strategies and executive-level reporting
• Manage branded marketing budget and external agency relationships
• Provide leadership within cross-functional teams and guide initiatives

Education

Bachelor’s degree

Job description

About the Role:

As the Associate Director of HCP Branded Strategy and Marketing, you will be a champion of Takeda’s culture and values while leading the HCP branded strategy for an upcoming launch. This pivotal role blends strategic vision, data-driven leadership, and a deep understanding of HCPs behavior to deliver an exceptional customer experience. The ideal candidate combines strong HCP marketing and strategy development with a mindset of curiosity and adaptability, proactively embracing innovation to drive both efficiency and innovation. You will partner cross-functionally across HCP, Consumer, Field Teams, and other cross-functional teams to bring to life a seamless, insight-based marketing ecosystem that motivates HCPs and drives brand success. This candidate will report to the Director of HCP Marketing.

How you will contribute:

• Strategic Leadership Oversee end-to-end brand management, ensuring alignment with business objectives and HCP priorities. Lead creation, development, and delivery of core brand materials including message development Serve as the HCP branded strategy lead during annual planning cycles, collaborating with cross-functional teams and aligning objectives. Partner with the Medical Commercial team on HCP advisory board to identify opportunities for improved HCP engagement and ensure alignment with field feedback.
• Innovation & Insight Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting. Foster a strong partnership with the medical team to ensure medical accuracy and compliance in promotional activities. Evaluate performance through campaign measurement frameworks and optimize based on ROI, marketing mix model, and other analytics.
• Team & Agency Leadership Manage the branded marketing budget and external agency relationships, ensuring efficiency and value. Provide leadership and direction within cross-functional teams, effectively guiding initiatives and peers even when not in a formal management position.

Minimum Requirements/Qualifications

• Required Bachelor’s degree
• At least 5-10 years of marketing in the healthcare industry with increasing responsibilities in sales or related functions
• Healthcare related experience
• Deep understanding of the brand/franchise, and how to effectively engage HCPs
• Extensive experience in marketing strategy and tactic design
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.
• Demonstrated leadership, business acumen and ability to manage multiple priorities, processes, timelines and expectations of multiple stakeholder groups.
• Capable of leveraging data and analytics to distill insights and drive data-based decision making.
• A demonstrated ability to process complex information and summarize it concisely in a professional manner and in a time sensitive environment is required.
• Demonstrated comfort with emerging technologies, adaptability to new digital tools, and openness to adopting AI-enabled processes to enhance efficiency and effectiveness for customers.

Desired MBA

• Prior pharma launch experience
• Commercial experience in dermatology or immunology an asset (e.g., Psoriasis)

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work. Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy. #LI-Hybrid

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location: USA - MA - Cambridge - Kendall Square - 500 U.S. Base Salary Range: $154,400.00 - $242,550.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

• USA - MA - Cambridge - Kendall Square - 500
• Worker Type Employee
• Worker Sub-Type Fixed Term (Fixed Term)
• Time Type Full time
• Job Exempt Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own. Takeda is an equal opportunity employer.