Harley-Davidson Dealership Sales Floor Manager

Oakland Harley-Davidson; Oakland (CA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Employee discount

Health savings account

Opportunities for advancement

Job summary

Oakland Harley-Davidson in Oakland, CA is seeking a Floor Manager for the Sales Department to lead a fast-paced team and drive a superior customer experience on the showroom floor.

You will coach associates, assist closing deals, present F&I options, manage inventory and CRM activity, and ensure brand standards while achieving sales targets.

Qualifications

• 2+ years in motorcycle/auto sales; Harley-Davidson exp preferred.
• Prior retail dealership leadership or supervisory experience.
• Strong communication, coaching, and closing skills.
• Ability to present and sell F&I products.
• CRM proficiency and MS Office skills.
• Valid driver’s license and motorcycle endorsement eligibility.

Responsibilities

• Lead sales floor and guide closing deals with the team.
• Present and explain F&I products and financing options.
• Coach sales staff and train new hires on Harley-Davidson procedures.
• Monitor CRM activity and follow up on leads to meet targets.
• Coordinate inventory and floor merchandising to reflect brand standards.
• Deliver exceptional customer experience and drive sales performance.

Skills

Sales leadership

F&I sales

CRM proficiency

MS Office

Team coaching

Motorcycle industry

Job description

Company Overview

Join one of the most iconic brands in the world! Our Harley-Davidson dealership in the San Francisco Bay Area is passionate about delivering the ultimate riding experience. We’re looking for a Floor Manager in the Sales Department who thrives in a high-energy, customer-focused environment and wants to lead a team that sells freedom, not just motorcycles.

Position Summary

The Floor Manager is responsible for managing the sales floor, assisting the sales team with closing deals, presenting F&I (Finance and Insurance) products when needed, and ensuring an exceptional customer experience. This role involves a commitment to coaching sales associates, supporting negotiations, and maintaining Harley-Davidson brand standards. You’ll be the go-to leader for driving sales performance and creating a dynamic environment for the Bay Area motorcycle community.

Responsibilities

• Sales Leadership & Deal Support
• Actively assist sales associates in closing deals and overcoming objections.
• Present and explain F&I products, including financing options, extended service plans, and insurance.
• Ensure proper customer engagement and adherence to sales processes.
• Monitor daily sales activity and provide guidance to meet targets.
• Customer Experience
• Maintain a welcoming, professional, and high-energy environment.
• Resolve customer concerns promptly and professionally.
• Promote cross-selling of Parts, Accessories, Financing, and Service Plans.
• Team Development
• Provide on-the-spot coaching and feedback to sales staff.
• Help train new hires on Harley-Davidson sales procedures
• Report team performance to the General Sales Manager.

Operational Excellence

• Monitor CRM activity for lead follow-up and prospecting.
• Assist with inventory management and floor merchandising.
• Ensure showroom displays meet Harley-Davidson brand guidelines.

Requirements

• Minimum 2 years of motorcycle or automotive sales experience; Harley-Davidson experience preferred.
• Previous leadership or supervisory experience in a retail or dealership setting.
• Strong communication, coaching, and closing skills.
• Ability to present and sell F&I products effectively.
• Proficiency with CRM systems and Microsoft Office Suite.
• Valid driver’s license and ability to obtain a motorcycle endorsement.

Compensation & Benefits

• Health benefits for full-time employees
• Paid time-off for full-time employees
• Employee purchase program
• Extensive training programs

As an equal opportunity employer, we do not tolerate discrimination or harassment based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal state or local laws.

Job Type: Full-time

Benefits:

• Dental insurance
• Vision insurance
• Disability insurance
• Employee discount
• Health insurance
• Health saving account
• Opportunities for advancement
• Paid time off
• Referral program

Schedule:

• Tuesday-Saturday
• 8-hour shifts

Ability to commute to 151 Hegenberger Road, Oakland CA 94621

Work: In person

Why Join Us?

This is more than a job—it’s a lifestyle. If you’re passionate about motorcycles, leadership, and helping customers achieve their dream rides in the San Francisco Bay Area, we want you on our team!