Hands-On Digital Marketing Specialist - AI-Driven & Paid Media

Park Square Homes; Orlando (FL); Presencial; USD 60 000 - 90 000; Tempo integral

Resumo da oferta

Park Square Homes is seeking a Digital Marketing Specialist to own execution across paid media, SEO, GEO, AEO, social platforms, and email/drip campaigns. You will report to the VP of Marketing and drive day-to-day activations, optimization, and analytics for multiple brands.

The role requires hands-on platform fluency in Google Ads, Meta Ads Manager, GA4, and CMS familiarity, with an emphasis on data-driven decision making and AI-enabled optimization.

Qualificações

• 3+ years in digital marketing with hands-on paid media and SEO.
• Google Ads certification; Meta certification preferred.
• Familiar with GEO/AEO and AI-search optimization techniques.
• Experience with website CMS and content updates.

Responsabilidades

• Execute paid media campaigns across Google Ads, Meta Ads, and other platforms for all Park Square Homes brands; optimize cost-per-lead, cost-per-acquisition, and conversion rate.
• Manage paid media spend within budgets approved by the VP of Marketing; flag budget changes with data.
• Monitor, track, and report performance and attribution across all digital channels on a regular cadence.
• Identify and recommend emerging digital channels, tools, and AI-powered marketing technologies for consideration.
• Own GEO and AEO execution, positioning content to surface in AI-generated answers and search experiences.
• Maintain and update website content, structure, and technical health.

Conhecimentos

Paid media

SEO

GA4 proficiency

Social marketing

Email marketing

Ferramentas

Google Ads

Meta Ads Manager

CMS platforms

Analytics dashboards

Descrição da oferta de emprego

Park Square Homes is seeking a Digital Marketing Specialist to own execution across paid media, SEO, GEO, AEO, social platforms, and email/drip campaigns. You will report to the VP of Marketing and drive day-to-day activations, optimization, and analytics for multiple brands.

The role requires hands-on platform fluency in Google Ads, Meta Ads Manager, GA4, and CMS familiarity, with an emphasis on data-driven decision making and AI-enabled optimization.