Guest-Focused Content Marketer (SEO & Travel)

Delaware North; Buffalo (NY); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Annual performance bonus

Paid vacation

Parental leave

Tuition reimbursement

Friends & family discounts

Job summary

Delaware North in Buffalo, NY is seeking a full-time Content Marketing Specialist to support organic growth, website performance, and guest engagement by creating, optimizing, and maintaining digital content across the Delaware North Parks and Resorts portfolio.

You will collaborate with designers, marketers, and stakeholders to ensure consistent voice, tone, and brand standards, while applying SEO best practices and data-driven optimization across multiple properties.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, hospitality, or related field.
• At least 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO.
• Knowledge of SEO, content optimization, keyword research, and Answer Engine Optimization.
• Experience with content management systems and digital content publishing.
• Familiarity with Google Analytics, Google Search Console, or similar analytics, and SEO/AEO tools.
• Experience using AI-assisted content creation tools while maintaining editorial quality.
• Basic understanding of web accessibility, UX writing, and HTML preferred.
• Hospitality, travel, tourism, or destination marketing experience preferred.

Responsibilities

• Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, and guides.
• Adapt messaging across brands while maintaining voice and standards.
• Collaborate with designers, photographers, videographers, marketers, and stakeholders for integrated storytelling.
• Edit, proofread, and maintain content for accuracy, accessibility, and editorial standards.
• Manage editorial calendars, governance, templates, and website updates across properties.
• Optimize content for search with SEO/AEO best practices and keyword strategy.
• Analyze content performance and conduct audits to improve engagement, search visibility, traffic, and conversions.
• Partner with marketing, analytics, and content teams to implement data-driven enhancements.

Skills

Content marketing

Copywriting

Digital marketing

SEO

Content management systems

Google Analytics

Google Search Console

AI-assisted content creation

HTML

Education

Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field

Tools

Content Management Systems

Google Analytics

Google Search Console

AI content tools

HTML

Job description

Delaware North in Buffalo, NY is seeking a full-time Content Marketing Specialist to support organic growth, website performance, and guest engagement by creating, optimizing, and maintaining digital content across the Delaware North Parks and Resorts portfolio.

You will collaborate with designers, marketers, and stakeholders to ensure consistent voice, tone, and brand standards, while applying SEO best practices and data-driven optimization across multiple properties.