Outdoor Content Creator & Visual Storyteller

Guest Services; Las Vegas (NV); On-site; USD 27,000 - 39,000; Full time

Job summary

Guest Services seeks a Digital Marketing Specialist to develop, execute, and optimize digital campaigns for Lake Mead National Recreation Area. This role blends hands-on content creation with editing and platform-specific execution to boost visitation, dining, retail, and rentals while maintaining brand integrity.

You will report to the Director of Operations and collaborate across Marketing and Operations to ensure high-quality, compliant content that resonates with guests and partners across

Qualifications

• High School Diploma/G.E.D. equivalent required; secondary education in a related field preferred.
• Strong knowledge of content creation tools by platform, plus Adobe Creative Suite (Photoshop, Premiere Pro).
• Deep knowledge of how different platforms operate and understanding of interpreting analytics.
• Able to communicate clearly and concisely, both orally and in writing.
• Able to accurately handle confidential and sensitive information.
• Must be service and safety oriented with strong attention to detail, organization and time management.
• Proficiency with Windows OS and MS Office.

Responsibilities

• Content Production: Capture and produce photography and video across lodging, F&B, boat rentals, retail and landscape.
• Brand storytelling: Develop branded series and seasonal campaigns featuring guest experiences and partner stories.
• Platform management: Schedule and optimize posts for Instagram, Facebook, TikTok, YouTube and LinkedIn.
• Strategic planning: Execute content calendar aligned with seasonal marketing goals; provide field insights.
• Community engagement: Lead UGC efforts, coordinate influencer visits, media opportunities, and pop-up events.
• Technical execution: Edit and deliver assets for websites, emails, signage, and on-site communications.
• Compliance & collaboration: Ensure content adheres to brand standards and NPS protocols; coordinate with Marketing.
• Performance tracking: Monitor engagement and trends; prepare reports for LMMA team.
• Asset management: Maintain searchable library of raw and edited footage; organize and tag assets.
• Equipment stewardship: Care and storage of cameras, drones, and audio gear in challenging environments.

Skills

Content creation

Brand storytelling

Video editing

Platform analytics

Communication

Education

High School Diploma or GED

Tools

Adobe Creative Suite

Premiere Pro

Photoshop

Job description

Guest Services seeks a Digital Marketing Specialist to develop, execute, and optimize digital campaigns for Lake Mead National Recreation Area. This role blends hands-on content creation with editing and platform-specific execution to boost visitation, dining, retail, and rentals while maintaining brand integrity.

You will report to the Director of Operations and collaborate across Marketing and Operations to ensure high-quality, compliant content that resonates with guests and partners across