Digital Marketing Manager

Boomtown Casino & Hotel New Orleans; Harvey (LA); On-site; USD 60,000 - 90,000; Full time

Job summary

Boomtown Casino & Hotel New Orleans is seeking a skilled Social Media professional to lead our organic strategy across Instagram, Facebook, TikTok and X. You will create and curate visuals of dining, hotel, entertainment, events, and promotions to enhance brand storytelling.

The role collaborates with Paid Social, influencers, and on-property teams to deliver engaging content and measured results while maintaining brand standards across platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or related field.
• 2–3 years of hands‑on experience managing organic social media channels or digital marketing.
• Portfolio demonstrating copywriting, photography, and short‑form video editing (Reels, TikToks, etc.).
• Strong proficiency with major social platforms and native creator tools.
• Experience with social listening, publishing, and scheduling tools (e.g., Sprout Social, Hootsuite, or Social Studio).

Responsibilities

• Develop and execute a comprehensive organic social media strategy across platforms in alignment with brand standards and calendars.
• Plan, shoot, curate, and edit photo/video content capturing on-property guest experiences across dining, hotel, entertainment, events, and promotions.
• Attend property events to capture live content and elevate brand storytelling.
• Collaborate with Paid Social team to align organic and paid campaigns for cross-channel reach.
• Identify, coordinate, and manage influencer relationships and events.
• Coordinate with Food & Beverage, Hotel Operations, Entertainment, and HR to source stories and manage a robust content calendar.
• Oversee daily community management and online reputation with 90%+ response rate.
• Escalate guest feedback to leadership for service improvements.
• Maintain and update websites, landing pages, and SEO-friendly content.
• Create basic promotional graphics with Canva and Adobe Creative Suite; coordinate with Design Studio for assets.
• Track, analyze, and report on social performance and web analytics.

Skills

Social media strategy

Content creation

Storytelling

Analytics & reporting

Communication

Education

Bachelor’s degree in Marketing/Communications/PR/Digital Media

Tools

Sprout Social

Hootsuite

Social Studio

Canva

Adobe Creative Suite (Photoshop, InDesign, Illustrator)

CMS

Job description

• Develop and execute a comprehensive organic social media strategy across all primary platforms (including Instagram, Facebook, TikTok, and X) in alignment with enterprise brand standards and property-level calendars.

WE LOVE OUR WORK.

“Pending Regulatory Approval”.

• Content Development & Social Media Strategy
• Develop and execute a comprehensive organic social media strategy across all primary platforms (including Instagram, Facebook, TikTok, and X) in alignment with enterprise brand standards and property-level calendars.

Plan, shoot, curate, and edit visually compelling photo and video content capturing the on-property guest experience across dining, hotel, entertainment, events, and promotions.

Attend property events, entertainment activations, and promotions to capture live content, engage with guests, and elevate brand storytelling.

• Partner with the Paid Social Media team to align organic efforts with paid advertising campaigns for maximum cross-channel reach and campaign synergy.
• Research, identify, coordinate, and manage relationships and events with relevant social media influencers.
• Coordinate with on-property operational departments (Food & Beverage, Hotel Operations, Entertainment, and Human Resources) to source stories and maintain an accurate, robust content calendar.
• Community Management & Online Reputation
• Oversee the property’s digital presence through daily active community management, engaging with audience comments, tags, and direct messages promptly and thoughtfully.
• Monitor, manage, and respond to guest reviews across online platforms (e.g., TripAdvisor, Google Reviews, Yelp), striving to maintain a 90%+ response rate.
• Escalate critical guest feedback and sentiment insights to property executive leadership and department heads to support continuous guest service improvements.
• Provide an upbeat, welcoming guest presence during on-property events, promotions, and content capture.
• Digital, Web & Creative Production
• Maintain and update property websites, landing pages, promotional information, and event schedules to ensure timely, accurate, and search-optimized (SEO) content.
• Produce and resize basic in-house promotional graphics and digital collateral using tools such as Canva and Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Partner with the Corporate Design Studio and enterprise teams for access to brand assets, rights usage, and high-production photo/video shoots.
• Track, analyze, and deliver regular reporting on social media performance and web analytics, translating data into actionable insights for creative and tactical improvements.
• Public Relations & Marketing Operations
• Support property public relations initiatives, including drafting press releases, coordinating media correspondence, and assisting with on-site media visits for major campaigns and property events.
• Assist in managing general marketing support services across advertising, internal cross-departmental requests, and creative projects.

Submit and manage project requests and timelines within departmental project management software (e.g., InMotion).

• Assist with departmental budget tracking, monitoring expenses within area of responsibility, and identifying potential variances to leadership.
• Ensure all marketing initiatives and published content adhere to company brand standards, internal policies, and relevant gaming/jurisdictional regulatory compliance.

BRING US YOUR BEST.

Education: Bachelor’s Degree (B.A./B.S.) in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related field (or an equivalent combination of education and experience).

• Experience: Minimum of 2–3 years of hands‑on experience managing organic social media channels, digital marketing, or content creation. Experience within hospitality, gaming, entertainment, or resort environments is preferred.
• Portfolio Required: Demonstrated storytelling ability with a portfolio showcasing copywriting, photography, and short‑form video editing (Reels, TikToks, etc.).
• Technical Skills:
• Strong proficiency with major social platforms and native creator tools.
• Experience with social listening, publishing, and scheduling tools (e.g., Sprout Social, Hootsuite, or Social Studio).
• Working knowledge of content tools such as Canva and basic Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and marketing workflow/project management platforms (e.g., InMotion, Asana).
• Understanding of web content management systems (CMS) and basic SEO principles.
• Communication & Interpersonal Skills: Exceptional written, verbal, and interpersonal communication skills with the ability to represent the property professionally to media, guests, and executive leadership.
• Analytical Ability: Proficient in interpreting engagement metrics, web traffic data, and marketing analytics to inform creative strategy.
• Flexibility & Work Schedule: Ability to maintain a flexible schedule, including occasional evenings, weekends, and holidays to cover special events, promotions, and live activations.