Content Marketing Specialist

Socket.dev; Buffalo (NY); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Annual performance bonus

Paid vacation days and holidays

Paid parental bonding leave

Tuition or certification reimbursement

Friends and family discounts

Job summary

Delaware North seeks a full-time Content Marketing Specialist to support organic growth, website performance, and guest engagement across its Parks and Resorts portfolio from our Buffalo, NY headquarters. You will create, optimize, and maintain digital content while collaborating with designers, marketers, and stakeholders to tell integrated stories.

The role requires at least 1 year in content marketing or SEO, familiarity with CMS and analytics tools, and a passion for travel and hospitality

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, hospitality, or related field.
• At least 1 year of content marketing, copywriting, digital marketing, or SEO experience.
• Working knowledge of SEO principles, content optimization, keyword research, and AEO.
• Experience with content management systems and digital content publishing.
• Familiarity with Google Analytics, Google Search Console, or similar analytics/tools.
• Experience using AI-assisted content creation tools while maintaining editorial quality.
• Basic understanding of web accessibility, UX writing, and HTML preferred.
• Hospitality, travel, tourism, or destination marketing experience preferred.

Responsibilities

• Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences.
• Adapt messaging across multiple brands while maintaining consistent voice, tone, and brand standards.
• Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across digital channels.
• Edit, proofread, and maintain content to ensure accuracy, consistency, accessibility, and editorial standards.
• Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms.
• Optimize content for search performance using SEO and AEO best practices, including keyword strategy, metadata, internal linking, structured content, and search intent alignment.
• Analyze content performance and conduct audits to identify opportunities for improved engagement, search visibility, traffic, and conversion.
• Partner with marketing, analytics, and content teams to implement data-driven enhancements and support ongoing optimization initiatives across the portfolio.

Skills

Content marketing

Copywriting

Digital marketing

SEO

HTML

Analytics

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Google Search Console

SEO tools

Job description

Overview

Delaware North is hiring a full-time Content Marketing Specialist to join our team at our global headquarters in Buffalo, New York. As a Content Marketing Specialist, you willbe responsible forsupportingorganic growth, website performance, and guest engagement across the Delaware North Parks and Resorts portfolio by creating,optimizing, andmaintainingdigital content.

Additional Details

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

Responsibilities

• Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences
• Adapt messaging across multiple brands whilemaintainingconsistent voice, tone, and brand standards
• Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across digital channels
• Edit, proofread, andmaintaincontent to ensure accuracy, consistency, accessibility, and compliance with editorial standards
• Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms
• Optimizecontent for search performance using SEO and AEO best practices, including keyword strategy, metadata, internal linking, structured content, and search intent alignment
• Analyze content performance and conduct audits toidentifyopportunities for improved engagement, search visibility, traffic, and conversion
• Partner with marketing, analytics, and content teams to implement data-driven enhancements and support ongoing optimization initiatives across the portfolio

Qualifications

• Bachelor’s degree in marketing, communications, journalism,English,hospitality, or a related field
• Minimum of 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO
• Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization
• Experience working with content management systems and digital content publishing
• Familiarity with Google Analytics, Google Search Console, or similar analytics,and SEOorAEOtools
• Experience using AI-assisted content creation and productivity tools to improve efficiency whilemaintainingeditorial quality
• Basic understanding of web accessibility, UX writing principles, and HTML preferred
• Hospitality, travel, tourism, or destination marketing experience preferred