Marketing Specialist

SkyBird Travel; Southfield (MI); Hybrid; USD 22,730 - 32,373; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

PTO

401(k) plan

Job summary

A travel service provider in Michigan is seeking a creative Travel Marketing Specialist to lead content development and digital marketing initiatives. This entry-level role requires strong writing skills, social media savvy, and SEO familiarity. You'll drive engagement and elevate the brand presence across various platforms. Ideal candidates have 2+ years of experience in content marketing, are results-driven, and possess excellent communication skills. A hybrid work schedule is available after the first 90 days in the office.

Qualifications

• 2+ years of experience in content marketing, digital marketing, or a related field.
• Experience in the travel industry.
• Ability to manage multiple deadlines and switch between tasks easily.

Responsibilities

• Develop and execute creative concepts aligned with messaging goals.
• Generate content optimized for SEO and digital marketing platforms.
• Collaborate with management for content improvement.

Skills

Strong communication

Writing skills

Editing and proofreading

Social media management

SEO familiarity

Results driven

Tools

MailChimp

WordPress

Job description

We’re seeking a creative, detail-oriented Travel Marketing Specialist to lead content development, social media, and digital communication across multiple platforms for both B2B and B2C brands. This role combines strong writing skills with social media management and SEO to ensure consistency, clarity, and creativity in all brand communications.

The ideal candidate is a versatile storyteller who excels at both crafting compelling content and executing hands‑on digital marketing tasks. You’ll play a key role in driving engagement, elevating brand presence, and supporting broader marketing objectives across all channels.

Key Responsibilities

• Develop and execute creative concepts that align with specified messaging goals, producing engaging content for web, print, and other marketing media to meet the brand's objectives.
• Generate content optimized for social media and digital marketing platforms, including SEO, SEM, LLMs and Google AdWords strategies.
• Oversee the creation and curation of content for blogs, social media posts, websites, email campaigns, articles, and additional platforms.
• Ensure accuracy and clarity in all written materials through thorough proofreading and editing, recommending improvements as needed.
• Collaborate with management to incorporate feedback and improve content quality and workflow processes.
• Maintain our social media presence across all digital channels and maintain consistent posting schedules.
• Perform other duties as assigned by the Marketing Supervisor.

Required Qualifications

• Experience in the travel industry
• 2+ years of experience in content marketing, digital marketing, copywriting, or a related field
• Strong communication, writing, editing, and proofreading skills
• Familiarity with SEO best practices
• Experience with social media management (Facebook, Instagram, etc.)
• Ability to manage multiple deadlines and switch between tasks easily
• Results driven – focus on testing, measuring, adjusting, and retesting
• A strong communicator with an eye for clean, engaging content

Preferred Qualifications

• Experience with email marketing tools (MailChimp preferred)
• Experience with WordPress and basic website updates
• Basic knowledge of analytics and performance tracking
• Ability to create short‑form video content

Benefits

Medical, dental, vision, life insurance, PTO, and 401(k). A hybrid work schedule is available after the first 90 days in the office: three days in the office with two days working from home.

Pay

$20 per hour

How to Apply

Please submit your resume, a brief cover letter, and 2–3 writing or content samples (social posts, blogs or newsletters) to [e-mail].

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Advertising

Industries: Travel Arrangements