GTM Systems Architect — HubSpot, Clay & Automation

TwelveLabs; United States; On-site; USD 126,000 - 140,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

Flexible PTO and parental leave policy

Learning & Development stipend

Lunch & dinner provided (SF onsite)

Visa support where applicable

Transportation stipend (SF onsite only

Job summary

TwelveLabs is seeking a GTM Systems Engineer to design and ship the data and automation foundation for our go-to-market organization. You will build Clay-native workflows, manage HubSpot, and maintain the AWS co-sell pipeline integration, translating GTM strategy into scalable automation.

You will ship v1 systems, iterate based on performance, and collaborate with Sales, Growth, and Partnerships leadership to define how scalable AI-native GTM infrastructure is built from the ground up.

Qualifications

• 5+ years of experience building GTM systems in a high-growth B2B environment.
• Strong technical expertise in HubSpot, including hands-on experience building workflows, data models, and integrations.
• Deep, practical experience with Clay beyond basic enrichment (e.g., scoring, routing, orchestration).
• Experience working with sales engagement and marketing automation tools such as HubSpot Marketing Hub, Salesloft, Outreach, or 6sense.

Responsibilities

• Design, build, and ship HubSpot-based GTM systems, managing configuration, data structure, and workflow automation across our growing stack.
• Build and own Clay-native automations that enrich, score, route, and orchestrate GTM data in real time.
• Own and maintain our AWS co-sell pipeline integration (Clazar), ensuring partner-sourced opportunities sync cleanly into HubSpot.
• Design automation that replaces manual GTM work, including routing, lifecycle management, ownership logic, enrichment, partner attribution, and deal registration.
• Build reliable multi-system workflows across HubSpot, Clay, Salesloft, Avoma, Crossbeam, and Clazar that behave correctly in production.
• Create systems where accurate reporting is a byproduct of clean workflows and data flows, not manual effort.

Skills

GTM systems

HubSpot workflows

Data modeling

Integrations

Clay automation

Looker/Metabase/SQL

Tools

HubSpot

Clay

Salesloft

Outreach

6sense

Crossbeam

Clazar

Mixpanel

Metabase

Job description

TwelveLabs is seeking a GTM Systems Engineer to design and ship the data and automation foundation for our go-to-market organization. You will build Clay-native workflows, manage HubSpot, and maintain the AWS co-sell pipeline integration, translating GTM strategy into scalable automation.

You will ship v1 systems, iterate based on performance, and collaborate with Sales, Growth, and Partnerships leadership to define how scalable AI-native GTM infrastructure is built from the ground up.