GTM Strategy & Operations Lead — Data-Driven Growth

Profound; New York (NY); Hybrid; USD 120,000 - 200,000; Full time

Job summary

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.

In our GTM Strategy and Operations role, you will build and manage the systems, reporting, and insights that drive Profound’s go-to-market engine.

Qualifications

• 2 to 4 years of experience in GTM, revenue, or sales operations with strong analytical and modeling skills
• Proven experience with CRM and reporting tools such as Salesforce, HubSpot, Looker, Tableau, or equivalent
• Deep understanding of sales compensation, pipeline analytics, and territory design
• Highly analytical with a strong interest in digging into data to find patterns, trends, and opportunities
• Comfortable translating data into insights that influence decision-making across leadership
• Excellent communicator and collaborator who works cross-functionally with Sales, Marketing, and Finance
• Experience supporting fast-growing, early-stage SaaS or AI companies, with exposure to SQL or advanced data visualization tools

Responsibilities

• Own GTM business metrics reporting to drive better decision-making, including sales productivity, rep attainment, and market analysis
• Model sales incentives and compensation plans and ensure reps are paid accurately and on time
• Lead flow prioritization and optimization
• Perform segmentation and territory analysis to drive focus on strategic accounts
• Partner with leadership to forecast pipeline, revenue, and productivity with precision and accountability
• Design and maintain dashboards and analytics frameworks that enable data-driven decisions across Sales and Marketing
• Identify and implement process and tooling improvements across the GTM technology stack, including CRM, reporting, lead routing, and attribution
• Collaborate cross-functionally with Finance, Product, and Marketing Operations to align on targets, coverage models, and reporting definitions
• Translate data into clear insights and recommendations that improve sales efficiency and go-to-market strategy

Skills

Analytical thinking

Data-driven decisions

Tools

Salesforce

HubSpot

Looker

Tableau

Job description

Profound is the fastest-growing AI marketing platform, used by 15% of the Fortune 500 including Comcast, Estée Lauder, and Walmart, and innovators like Ramp, MongoDB, and Figma. It is where marketing teams do the work: research, briefs, content, campaigns, reporting, all in one place, alongside agents that carry the load with them.

In our GTM Strategy and Operations role, you will build and manage the systems, reporting, and insights that drive Profound’s go-to-market engine.