GTM Strategy Associate — Embedded Finance Growth

JP Morgan Chase; City of Rochester (NY); On-site; USD 130,000 - 180,000; Full time

Job summary

JP Morgan Chase is seeking a GTM Strategy Senior Associate for embedded finance to help shape and execute go-to-market plans that translate business priorities into growth initiatives.

The role supports market segmentation, opportunity identification, sales enablement, pipeline development, and performance tracking, partnering with marketing, product and sales teams to drive client engagement and commercialization.

Qualifications

• Bachelor's degree in a related field.
• 3+ years in GTM, business, product, or sales strategy.
• Strong analytical and problem-solving skills.
• Experience with market segmentation and pipeline analysis.
• Excellent written and verbal communication.
• Ability to lead multiple initiatives across teams.

Responsibilities

• Support segmentation, targeting, and opportunity sizing to identify growth opportunities.
• Support pipeline development, pipeline analysis, and performance tracking to measure commercialization effectiveness.
• Develop understanding of products to tailor collateral and sales enablement materials.
• Support pricing and competitive analysis by evaluating market trends and client behavior.
• Apply regulatory testing procedures and resolve complex cases.
• Build relationships with Legal, Risk, Compliance Operations, and Technology.
• Manage multiple initiatives in a fast-paced environment.
• Support direct client engagement and data analytics to build top-of-funnel pipeline in defined markets.

Skills

GTM strategy

Business strategy

Data analysis

Executive presentations

Cross-functional work

Excel

PowerPoint

CRM tools

Education

Bachelor's degree

Tools

Excel

PowerPoint

CRM tools

Job description

JP Morgan Chase is seeking a GTM Strategy Senior Associate for embedded finance to help shape and execute go-to-market plans that translate business priorities into growth initiatives.

The role supports market segmentation, opportunity identification, sales enablement, pipeline development, and performance tracking, partnering with marketing, product and sales teams to drive client engagement and commercialization.