GTM Operations Specialist

Socket.dev; New York (NY); Hybrid; USD 85,000 - 140,000; Full time

Job summary

Socket.dev is seeking a GTM Operations Specialist to build the infrastructure that helps our GTM team ramp faster, sell more consistently, and operate with less friction.

This hybrid role combines two disciplines: running day-to-day GTM Operations and orchestrating structured enablement programs that keep the team sharp.

You’ll stand up the processes, operating systems, and playbooks that don’t yet exist, enabling repeatable motion, accurate forecasting, and data-driven decision making.

Qualifications

• 2+ years in Sales/GTM or Revenue Operations at a B2B SaaS company.
• Hands-on Salesforce administration with custom objects, validation rules, flows, and reports.
• Experience in GTM processes like lead routing, opportunity stages, and data capture.
• Experience forecasting, quota setting, and collaborating with leadership on compensation.
• Strong PM across cross-functional workstreams and clear written communication.

Responsibilities

• Own admin/config across GTM tech stack, Salesforce objects, fields, automation, and data hygiene.
• Build and maintain dashboards on pipeline health, deal velocity, activity, and team performance.
• Support forecasting and pipeline-review cadence with accurate data.
• Document GTM processes, SOPs, and runbooks for repeatable motions.
• Handle data extraction and ad hoc reporting for sales, marketing, leadership.
• Own and improve lead routing, pipeline workflows, and cross-team handoffs.

Skills

GTM Operations

Sales Ops

Salesforce Admin

Data dashboards

Forecasting

Tools

Salesforce

Tableau

Job description

We're hiring a GTM Operations Specialist to build the infrastructure that helps our GTM team ramp faster, sell more consistently, and operate with less friction.

This is a hybrid role that combines two disciplines: running day-to-day GTM Operations - and orchestrating the structured enablement programs that keep the team sharp.

This is a builder-operator role. You'll stand up the processes, operating systems, and enablement programs that don't yet exist.

About the Role

• Own administration and configuration across the GTM tech stack - designing and maintaining CRM (Salesforce) objects, fields, and automation, plus data hygiene across prospecting tools and conversation intelligence.
• Build and maintain dashboards and recurring reporting on pipeline health, deal velocity, activity, and team performance.
• Support the forecasting and pipeline-review cadence - data accuracy and preparation.
• Document and maintain GTM processes, SOPs, and runbooks so the motion is repeatable and onboarding-ready.
• Handle data extraction and ad hoc reporting requests from sales, marketing, and leadership.
• Own and improve lead routing, pipeline workflows, and cross-team handoff processes.

Requirements

Must-Have Experience

• 2+ years owning Sales / GTM Operations or Revenue Operations at a B2B SaaS company. This is an operations role, not an enablement or training role.
• Hands-on Salesforce administration, with demonstrable ownership of designing custom objects and fields, validation rules, flows/process automation, permission sets, and report types. Salesforce Admin certification is a strong plus.
• Experience supporting go-to-market planning cycles — territory design and account assignment, quota setting and capacity modeling, and partnering with leadership and finance on compensation plan structure and tracking.
• Direct experience designing and implementing GTM processes in the CRM - lead routing rules, opportunity stage definitions, SDR→AE→CS handoffs, and data-capture requirements.
• Proven ability to build the dashboards and metrics leadership runs the business on: pipeline coverage, conversion by stage, win rates, sales cycle/velocity, and funnel health.
• Fluency with the quantitative side of GTM - forecasting support, pipeline hygiene, conversion and velocity analysis, quota attainment tracking, and diagnosing where and why deals stall in the funnel.
• Strong project management across multiple concurrent cross-functional workstreams.
• Clear, professional written communication.

COMPENSATION INFORMATION:

Compensation Range: $85,000 - $140,000

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location.