GTM Marketing Manager — App Growth & Launches

Fanatics; Atlanta (NY); On-site; USD 108,000 - 134,000; Full time

Job summary

Fanatics is seeking a GTM Manager to drive the Fanatics App’s value and growth. You will orchestrate product launches, campaigns, and customer touchpoints across Product, Commercial, Brand, CRM and Creative teams to translate priorities into compelling messaging and integrated go-to-market plans.

You will own day-to-day planning and execution of app marketing programs, ensuring launches are on time with a clear customer story and measurable outcomes, including awareness and downloads.

Qualifications

• 5+ years of experience in go-to-market strategy, product marketing or brand strategy.
• Bachelor's degree in Marketing, Communications, Business or related field.
• Proven experience leading cross-functional marketing launches from planning through execution.
• Ability to translate product capabilities and customer insights into clear positioning and messaging.

Responsibilities

• Own the Fanatics App marketing calendar, prioritizing product launches, feature updates, campaigns and brand moments.
• Lead integrated go-to-market planning across Product, Commercial, Brand, CRM and Creative teams.
• Develop customer-facing positioning and messaging communicating the app's value and benefits.
• Partner with Product and Commercial teams to shape launch strategies and drive awareness, adoption and engagement.
• Develop campaign strategies and creative briefs to translate product stories into assets and channel plans.
• Coordinate cross-channel execution across CRM, in-app, web, paid media and social teams.
• Drive onboarding and ongoing education to build engagement with app features.
• Ensure launch readiness with aligned stakeholders and clear messaging and channel plans.
• Use insights to refine messaging and inform future GTM plans.

Skills

Go-to-market

Product marketing

Cross-functional launches

Messaging

Campaign planning

CRM

Analytics

Project management

Stakeholder management

Sports industry

Education

Bachelor's degree in Marketing, Communications, Business

Job description

Fanatics is seeking a GTM Manager to drive the Fanatics App’s value and growth. You will orchestrate product launches, campaigns, and customer touchpoints across Product, Commercial, Brand, CRM and Creative teams to translate priorities into compelling messaging and integrated go-to-market plans.

You will own day-to-day planning and execution of app marketing programs, ensuring launches are on time with a clear customer story and measurable outcomes, including awareness and downloads.