GTM Marketing Lead for EdTech Growth

DealHub Ltd.; Town of Texas (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Subject is a fast-growing education technology company revolutionizing how schools access learning opportunities nationwide. We’re hiring a GTM Marketing Manager to bridge Marketing, Sales, CS, and Product, ensuring the right messages and proof points reach district leaders and prospects at every stage.

You will lead go-to-market launches, develop compelling positioning, and partner with revenue teams to build campaigns that generate pipeline and accelerate revenue across a cross-functional

Qualifications

• 5+ years in Product Marketing, GTM Marketing, or B2B SaaS Marketing.
• Experience launching SaaS products and supporting enterprise sales teams.
• Strong understanding of B2B buying journeys and marketing funnels.
• Exceptional copywriting and storytelling skills.
• Experience creating executive-level presentations and sales collateral.
• Experience working cross-functionally with Product, Sales, Customer Success, and Exec Leadership.
• Highly organized with exceptional project management skills.
• Data-driven mindset with experience measuring campaign and pipeline performance.

Responsibilities

• Lead go-to-market launches for new products, features, and initiatives.
• Develop messaging, positioning, and value propositions for district leaders.
• Partner with Product, Sales, CS, and Marketing for consistent GTM execution.
• Create and maintain sales collateral: decks, one-pagers, battle cards, case studies, etc.
• Own integrated campaigns across the funnel from top to bottom.
• Monitor competitors and market trends; build competitive battle cards.
• Measure campaign performance and influence on pipeline; improve conversion rates.

Skills

GTM marketing

B2B SaaS marketing

SaaS product launches

Cross-functional collaboration

Executive-level presentations

Copywriting & storytelling

Campaign measurement

Marketing tools proficiency

Tools

HubSpot

Salesforce

Canva

Figma

Adobe Creative Suite

Job description

Subject is a fast-growing education technology company revolutionizing how schools access learning opportunities nationwide. We’re hiring a GTM Marketing Manager to bridge Marketing, Sales, CS, and Product, ensuring the right messages and proof points reach district leaders and prospects at every stage.

You will lead go-to-market launches, develop compelling positioning, and partner with revenue teams to build campaigns that generate pipeline and accelerate revenue across a cross-functional