Senior GTM Marketing Lead — Education

Apple Inc.; Cupertino (CA); On-site; USD 150,000 - 280,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Stock programs and discounted products

Tuition reimbursement

Relocation support

Job summary

Apple Inc. is seeking a Senior Product Marketing Manager - GTM Lead for Education to drive end-to-end GTM strategy across K-12, higher education, and government segments.

You will unify marketing efforts, lead cross-functional teams, and shape education-focused campaigns and activations worldwide. The role demands 12+ years in GTM, strong executive communication, strategic analytics, and a passion for education.

Qualifications

• 12+ years of experience leading end-to-end GTM strategy development and execution.
• Ability to work cross-functionally across worldwide teams and functions.
• Experience interpreting data and analytics to define GTM strategy and measure impact.
• Executive-level presentation, communication, and storytelling skills.
• Proven track record managing complex projects, timelines, and vendor relationships.
• Comfort working in a fast-paced environment with shifting priorities.
• BS/BA in Marketing, Business, Communications, or related field.

Responsibilities

• Lead globally aligned GTM strategy and planning with tailored routes to market and media mix.
• Coordinate cross-functional briefs, priorities, timelines, and internal communications.
• Mentor and develop Education team, fostering high performance.
• Create digital marketing strategies, including channel optimization and automation tools.
• Deepen audience insights and identify new market opportunities with market intelligence teams.
• Design and execute worldwide event strategies with local relevance and global consistency.
• Manage the GTM budget, track ROI, and report insights for future planning.

Skills

GTM strategy

Cross-functional leadership

Data analytics

Executive storytelling

Project management

Adaptability

Education

BS/BA in Marketing, Business, or Communications

MBA or advanced degree

PhD in Marketing, Business, or Communications

Job description

Apple Inc. is seeking a Senior Product Marketing Manager - GTM Lead for Education to drive end-to-end GTM strategy across K-12, higher education, and government segments.

You will unify marketing efforts, lead cross-functional teams, and shape education-focused campaigns and activations worldwide. The role demands 12+ years in GTM, strong executive communication, strategic analytics, and a passion for education.