GTM Marketing Manager

Subject; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Subject is a leading education technology company helping schools nationwide with flexible, accredited learning. We are seeking a GTM Marketing Manager to bridge Marketing, Sales, Customer Success, and Product. The role focuses on messaging, proof points, and resources at every stage of the buying journey.

You will launch new products, enable the sales team, and build campaigns that generate pipeline and accelerate revenue across districts and schools.

Qualifications

• 5+ years of experience in Product Marketing, GTM Marketing, or B2B SaaS Marketing.
• You’re not just willing... You want to put in 70+ hours a week because you care deeply about building something great, moving fast, and making your mark.
• Experience launching SaaS products and supporting enterprise sales teams.
• Strong understanding of B2B buying journeys and marketing funnels.
• Exceptional copywriting and storytelling skills.
• Experience creating executive-level presentations and sales collateral.
• Comfortable translating complex products into simple, compelling messaging.
• Experience working cross-functionally with Product, Sales, Customer Success, and Executive Leadership.
• Highly organized with exceptional project management skills.
• Data-driven mindset with experience measuring campaign and pipeline performance.
• Experience using HubSpot, Salesforce, Canva, Figma, Adobe Creative Suite, or similar marketing tools.

Responsibilities

• Lead go-to-market launches for new products, features, and strategic initiatives.
• Develop messaging, positioning, and value propositions for district leaders.
• Partner with Product, Sales, Customer Success, and Marketing to ensure consistent go-to-market execution.
• Create and maintain sales collateral including pitch decks, one-pagers, battle cards, case studies, and more.
• Ensure Sales always has current messaging and proof points.
• Own integrated campaigns across every stage of the funnel.
• Drive top-, middle-, and bottom-funnel activities including thought leadership, demos, emails, ROI content, and customer stories.
• Build competitive battle cards and monitor market trends.
• Partner with Revenue Leadership to identify pipeline gaps and improve conversion rates.

Skills

Product Marketing

GTM Marketing

B2B SaaS Marketing

Cross-functional collaboration

Executive presentations

Campaign storytelling

Data-driven marketing

Tools

HubSpot

Salesforce

Canva

Figma

Adobe Creative Suite

Job description

Location: On-Site (100% In-Office)

Hours: Monday – Friday | 8:00 AM – 6:00 PM

Travel: Up to 10% (Domestic IF needed)

Job Type: Full-Time

Base Salary: $90,000–$130,000

Subject

Subject.com

About Subject

Subject is one of the fastest-growing education technology companies in the country, helping more than 1,000 schools deliver flexible, accredited learning opportunities to students nationwide.

From supporting school districts and virtual schools to partnering with the USHL and top youth sports organizations, Subject is changing how students access education—whether they're in the classroom, on the road competing, or learning from home.

Recognized for our growth and innovation, we're proud recipients of:

TIME's Top EdTech Companies (2026)

LinkedIn Top Startups (2025)

About the Role

As we continue to grow, we're looking for a GTM Marketing Manager to bridge the gap between Marketing, Sales, Customer Success, and Product. You'll ensure every district, school leader, and prospect receives the right message, proof points, and resources at every stage of the buying journey.

This is a highly cross-functional role responsible for bringing new products to market, enabling our sales team, and building campaigns that generate pipeline and accelerate revenue.

Ideal Candidate

You're obsessed with helping sales teams win.

You don't just create beautiful marketing assets—you create the right asset for the right buyer at exactly the right moment. You enjoy interviewing customers, uncovering why deals are won or lost, refining messaging, and building campaigns that move prospects through the funnel faster.

You thrive at the intersection of product, marketing, and revenue, and love turning customer insights into campaigns that generate measurable business impact.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of responsibilities or qualifications. Subject reserves the right to modify or assign additional duties as business needs evolve.

What You'll Do

Go-to-Market Strategy

• Lead go-to-market launches for new products, features, and strategic initiatives.
• Develop messaging, positioning, and value propositions for district leaders.
• Partner with Product, Sales, Customer Success, and Marketing to ensure consistent go-to-market execution.

Sales Enablement

• Create and maintain sales collateral including:
• Pitch decks
• One-pagers
• Battle cards
• Case studies
• Competitive comparisons
• Proposal templates
• State-specific collateral
• Email templates
• Ensure Sales always has current messaging and proof points.

Campaign Development

Own integrated campaigns across every stage of the funnel.

Top of Funnel

• Thought leadership
• LinkedIn campaigns
• Events
• Webinars
• Customer stories
• Industry content

Middle of Funnel

• Product demos
• Case studies
• Email nurture campaigns
• ROI content
• Comparison guides
• Customer webinars

Bottom of Funnel

• Sales presentations
• Procurement materials
• RFP support
• Executive leave-behinds
• Pricing collateral
• Customer references

Market Intelligence

• Monitor competitors and market trends.
• Build competitive battle cards.
• Conduct customer interviews to improve messaging.
• Gather feedback from Sales and Customer Success to strengthen positioning.

Revenue Operations Partnership

• Partner with Revenue Leadership to identify pipeline gaps and build campaigns that support strategic accounts.
• Measure campaign performance and influence on pipeline.
• Continuously improve conversion rates across the funnel.

Qualifications

• 5+ years of experience in Product Marketing, GTM Marketing, or B2B SaaS Marketing.
• You’re not just willing... You want to put in 70+ hours a week because you care deeply about building something great, moving fast, and making your mark.
• Experience launching SaaS products and supporting enterprise sales teams.
• Strong understanding of B2B buying journeys and marketing funnels.
• Exceptional copywriting and storytelling skills.
• Experience creating executive-level presentations and sales collateral.
• Comfortable translating complex products into simple, compelling messaging.
• Experience working cross-functionally with Product, Sales, Customer Success, and Executive Leadership.
• Highly organized with exceptional project management skills.
• Data-driven mindset with experience measuring campaign and pipeline performance.
• Experience using HubSpot, Salesforce, Canva, Figma, Adobe Creative Suite, or similar marketing tools.