GTM Marketing Lead – Data & AI

Referrals Only; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Thoughtworks seeks a strategic GTM marketing partner to own the Data & AI portfolio’s positioning, messaging and market narrative. You will align with Data & AI leadership and Sales to drive market insight, client proof and differentiated propositions.

You will collaborate with Content and Campaign teams to shape messaging maps, content and enablement, connecting buyer problems to GTM motions and revenue priorities. This role sits at the intersection of strategy and execution in a global context.

Qualifications

• Experience marketing data/AI propositions to C-suite audiences.
• Ability to translate complex tech into business outcomes.
• Comfort operating in a global, matrixed organization.

Responsibilities

• Own the positioning, messaging and market narrative for the Data & AI portfolio.
• Identify target buyers, use cases and GTM motions with Data & AI leadership and Sales.
• Synthesize market trends and competitive intelligence to sharpen differentiation and propositions.
• Collaborate with Content to shape messaging maps and thought leadership.
• Support portfolio alignment across service lines and corporate positioning.
• Own Data & AI website positioning and content, coordinating with Web team.
• Create messaging, briefs and reusable enablement for priority propositions.
• Develop engagement offers (assessments/workshops/demos) to drive conversations.

Skills

B2B marketing

Data & AI literacy

Executive storytelling

AI tooling in marketing

Tools

Gen AI tools

Job description

Serve as the strategic GTM marketing partner to Thoughtworks’ Data & AI leadership, owning the portfolio marketing agenda and driving market, client and technology insight into differentiated propositions and priority routes to market.

Job responsibilities

• Own the positioning, messaging and market narrative for the Data & AI portfolio, ensuring a coherent story across Data, AI, Agentic AI and related capabilities, aligned to Thoughtworks’ broader business strategy and priorities. Incorporate partner capabilities and credentials where they strengthen the proposition and route to market.
• Agree priority growth opportunities with Data & AI leadership and Sales, identifying target buyers, buying problems, use cases and relevant GTM motions. Connect these priorities to Rebuild, Rewire, Reimagine (3Rs) pillars, vertical, priority-account and partner activity, sequencing delivery against available capacity.
• Act as the marketing SME and strategic partner to Data & AI leadership - continuously synthesising market trends, competitive intelligence, client evidence, technology shifts and internal expertise to identify opportunities, sharpen differentiation and shape propositions, points of view and GTM priorities.
• Collaborate with the Content team to shape the portfolio's content and thought-leadership agenda, including building and evolving a messaging-map for topic recommendations, market insights, points-of-view and collaboration with SMEs.
• Support cross-service line portfolio positioning and messages (inputs into to corporate positioning & business thematics)
• Own Data & AI website positioning and content, connecting buyer problems, propositions, client proof and clear next steps to relevant GTM motions. Work with the Web team to keep the portfolio presence current, differentiated and effective.
• Create strong initial messaging, campaign briefs and reusable sales and field enablement for priority propositions, working with Content and other specialists to refine and deliver assets.
• Develop engagement and conversion offers with Data & AI leaders, Sales and campaign strategists, such as assessments, workshops or demonstrations, that help buyers understand the opportunity and progress towards a commercial conversation.
• Jointly shape priority GTM motions with campaign strategists. Own the Data & AI proposition, buyer insight, messaging, proof and commercial priorities; campaign strategists lead campaign strategy, audience journeys, activation and optimisation. Mobilise Global Campaigns, Field, Partner Marketing, Analyst Relations, PR and Content around agreed briefs, responsibilities and measures.
• Use approved AI tools for research, creation, adaptation and analysis, validating accuracy, evidence, brand fit and commercial relevance.
• Set day-to-day priorities for the Data & AI GTM Associate Marketer, provide clear briefs, coaching and quality review, and progressively delegate ownership of defined workstreams.
• Use Sales feedback, buyer responses, offer uptake and performance evidence to refine propositions and GTM priorities, working with campaign and analytics teams to assess contribution to qualified opportunities and sales progression.

Job qualifications

Technical Skills

• Experience in B2B Product or Services Marketing, preferably in the technology industry, with demonstrated experience marketing Data, AI, cloud, digital or other complex technology propositions.
• Proven experience marketing to C-suite and senior executive audiences.
• Demonstrated ability to understand and market complex Data & AI propositions, translating technical capabilities into credible business outcomes and differentiated buyer messaging. Curiosity and commitment to keeping pace with developments in AI and Agentic AI.
• AI first strategic mindset with practical experience using generative AI and other AI tools/agents to research, create, adapt or analyse marketing work, with the judgment to validate and improve the output.

Professional Skills

• Demonstrated ability to take ownership, create clarity from ambiguity and drive initiatives from strategy through execution, mobilising cross-functional teams and stakeholders to deliver measurable outcomes.
• Experience thriving in global, matrixed organizations, driving outcomes through influence, with an entrepreneurial, strategic, and hands-on approach across disciplines without relying on dedicated teams.
• Commercially astute, with a strong grasp of revenue models, pipeline quality, attach rate, and downstream impact.

Other things to know

Learning & Development

There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.

Responsible Use of AI in Recruitment

At Thoughtworks, we use AI tools to support our recruitment team with administrative tasks such as drafting communications, scheduling interviews and writing job descriptions.
Crucially, our AI tools do not screen, assess, rank or make hiring decisions. Every application is reviewed by our team and all selection decisions are made exclusively by our interviewers and hiring managers.
We are committed to fairness and responsible AI. We actively manage our AI systems by testing, monitoring for biased outcomes and implementing mitigation measures. We hold our third-party vendors to these same high standards through a rigorous governance process. For additional information, please see our full Thoughtworks AI Policy for Recruitment .

EEO

Thoughtworks is an equal-opportunity employer. We are committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We prohibit discrimination and harassment of any kind and are dedicated to providing a work environment free from discrimination and harassment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, stermination, layoff, recall, transfer, leaves of absence, compensation, and training.
Thoughtworks is also an affirmative action employer of veterans and individuals with disabilities.
For additional information, please see the Thoughtworks, Inc. Equal Employment Opportunity &affirmative Action Policy Statement .

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment in the United States.

Accommodations

Thoughtworks is committed to providing reasonable accommodations to qualified applicants with disabilities or sincerely held religious beliefs, practices, or observances, in accordance with applicable law.
If you need a reasonable accommodation to complete any part of the application process, participate in interviews, or otherwise engage in the hiring process, you may request an accommodation by completing this form or speaking with your recruiter. Requests may be made at any stage of the application or interview process.
Once a request is received, Thoughtworks will engage in an interactive process with the applicant to determine an appropriate accommodation. Applicants are not required to disclose medical diagnoses or detailed personal information in order to request an accommodation. All accommodation requests will be handled in a timely, confidential, and respectful manner, consistent with applicable legal requirements.
Requesting an accommodation will not negatively affect your consideration for employment. Company prohibits retaliation against any applicant for requesting an accommodation or participating in the accommodation process. Accommodations made during the recruitment process are not a guarantee of future or continued accommodations once hired. If you are hired by Thoughtworks, and require an accommodation to perform the essential functions of your role, you may be asked to engage in our reasonable accommodation process.

As a technology consultancy, the projects we undertake are subject to change based on client needs and agreements. While we strive for consistency, please be aware that project scope or availability may shift, or projects may even be cancelled, during the recruitment and selection process, which is often outside of our direct control. Should the project related to this vacancy be significantly altered or cancelled, all impacted candidates will be promptly and duly informed of the change

About Thoughtworks

Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.

Benefits: https://www.thoughtworks.com/en-us/careers/benefits

The annual salary range posted is subject to many factors and may vary depending on experience, geographic location, job responsibilities, performance, skills and/or training.