GTM Lead, Americas — Strategy & Execution

FashionUnited; Stratham (NH); On-site; USD 86,400 - 108,000; Full time

Job summary

Timberland is seeking a Head of GTM for Timberland Americas in Stratham, NH. You will lead end-to-end regional GTM initiatives, align with global product and marketing teams, and drive regional campaigns that support brand objectives.

You will partner with Marketing, Sales and Merchandising to manage regional milestones, track KPIs, and ensure timely product launches while supporting overall growth of the Timberland business in the Americas.

Qualifications

• 3+ years managing regional end-to-end GTM processes; coordinating with wholesale partners, retail teams, and marketing to drive product campaigns.
• Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns.
• Ability to manage cross-regional milestones and on-time delivery.

Responsibilities

• Prepare for seasonal execution with global GTM and product creation teams.
• Execute end-to-end processes and align regional strategies with global objectives.
• Coordinate regional GTM updates, inquiries, and feedback as the primary contact.
• Partner with global teams to evaluate regional GTM performance and identify improvements.
• Ensure regional collaboration feeds into the global process at correct touchpoints.
• Develop region-specific campaigns with marketing aligned to GTM initiatives.
• Assess success via KPIs like timeliness of launches, milestones, and market share.

Skills

GTM management

Cross-functional collaboration

Regional milestone planning

Job description

Timberland is seeking a Head of GTM for Timberland Americas in Stratham, NH. You will lead end-to-end regional GTM initiatives, align with global product and marketing teams, and drive regional campaigns that support brand objectives.

You will partner with Marketing, Sales and Merchandising to manage regional milestones, track KPIs, and ensure timely product launches while supporting overall growth of the Timberland business in the Americas.