GTM Generalist: Build Outbound Engine & Pipeline

Liquid AI; San Francisco, Boston (CA, MA); Hybrid; USD 140,000 - 210,000; Full time

Benefits offered by this job

Equity

Health benefits

401(k) matching

Unlimited PTO

Job summary

Liquid AI is hiring a GTM generalist to turn technical leadership into a repeatable market approach. You will own outbound motion, build the automation layer for pipeline generation, and lead deals while managing customer relationships.

You will work directly with founders, Head of Business, Head of Solutions, and marketing and sales leads to shape how a foundation-model company goes to market, owning a broad surface area and influencing product positioning.

Qualifications

• 4–6 years of GTM experience in B2B software, developer tools, infrastructure, or similar technical product
• Experience accountable for revenue including pipeline generation or quota-carrying roles
• Experience prospecting or selling into technical personas (engineers, data scientists, CTOs)
• Fluency with modern GTM tooling and at least one automation example

Responsibilities

• Build qualified pipeline across target accounts via cold calls, tailored email outreach, LinkedIn
• Identify and engage technical and business stakeholders
• Run early-stage qualification conversations to determine real fit
• Partner with sales and partnerships on account strategy, messaging, sequencing
• Step into active deal cycles to capture learnings for future pipeline
• Surface market insight to shape positioning and language
• Define qualification criteria and handoff standards to keep pipeline quality high
• Build outbound playbook: target account strategy, messaging, channel mix, cadence
• Maintain rigorous CRM discipline from day one to learn from data

Skills

GTM strategy

Pipeline development

Deal management

Customer engagement

Growth campaigns

Automation tooling

Tools

Workflow automation tools

Job description

Liquid AI is hiring a GTM generalist to turn technical leadership into a repeatable market approach. You will own outbound motion, build the automation layer for pipeline generation, and lead deals while managing customer relationships.

You will work directly with founders, Head of Business, Head of Solutions, and marketing and sales leads to shape how a foundation-model company goes to market, owning a broad surface area and influencing product positioning.