GTM Engineer

Softdocs; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote position

Direct leadership access

Comprehensive benefits

Equipment stipend

Professional development

Job summary

Softdocs, a remote-first SaaS company serving Higher Education and K-12, is hiring a GTM Engineer. You’ll own strategy, systems, integrations, and data infrastructure behind our go-to-market motion within the marketing team.

Expect collaboration with SDRs, marketing ops, and content teams to scale automated outbound activities. You will build enrichment, scoring, and prospecting workflows with Clay, maintain the GTM stack, and develop attribution dashboards to measure funnel performance from

Qualifications

• 3+ years in marketing and/or revenue operations or GTM systems roles with pipeline growth success.
• Hands-on experience with HubSpot and Salesforce, including custom fields, workflows, and data architecture.
• Experience with Clay for data enrichment and outbound workflow automation.
• Experience with Outreach or a comparable sales engagement platform.
• Familiarity with Zapier or similar iPaaS tools.
• Ability to integrate AI tools into daily operations.
• Strong understanding of marketing attribution models.
• Comfort with APIs, webhooks, and data mapping between systems.
• Fluency with spreadsheets, SQL, or BI tools to validate data and report on performance.

Responsibilities

• Automate outbound efforts via email, LinkedIn, and other channels to augment SDR activities.
• Identify web traffic, ad interactions, and third-party data to nurture leads into conversion.
• Own the GTM marketing stack, including data integrity and integrations.
• Build attribution models to track marketing performance across the funnel.
• Use Clay to build enrichment, scoring, and prospecting workflows.
• Build dashboards and reporting to track campaign performance and pipeline contribution.
• Identify opportunities to automate GTM processes using Zapier, APIs, or custom scripts.
• Document processes and workflows.

Skills

Marketing tech strategy

Pipeline growth experience

Data-driven decision making

Cross-functional collaboration

Process automation mindset

Tools

HubSpot

Salesforce

Clay

Outreach

Zapier

APIs

SQL

BI tools

Job description

The Company
Softdocs is a leading remote enterprise Software as a Service (SaaS) company specializing in serving Higher Education and K12 institutions, as well as State and Local Government through Etrieve, an enterprise content management (ECM) platform. With a remarkable 25-year history, Softdocs is committed to promoting educational and governmental equity by eliminating inefficiencies. Our core values of candor, collaboration, curiosity, grit, and inclusivity shape our approach to providing innovative solutions.

About the Role

We're looking for a GTM Engineer to own the strategy, systems, integrations, and data infrastructure behind our go-to-market motion. You will sit within the marketing team working with our SDR function, marketing operations, and content teams to augment our marketing with highly scalable automated outbound activities. Your role is measured in quantity of leads and quality of subsequent pipeline.

What You'll Do

• Use tools like Clay, Outreach, Apollo, Zapier and others to automate outbound efforts via email, LinkedIn, and other channels to augment and extend the efforts of our SDR team
• Use those same tools to identify and act upon web traffic, ad interactions, and third-party intent data to nurture leads into conversion; partner with performance marketing for tracking and ensure data integrity across the funnel
• Own the GTM marketing stack, including data integrity and integrations
• Build and maintain attribution models to track marketing performance across the funnel, from first touch to closed revenue
• Use Clay to build enrichment, scoring, and prospecting workflows
• Build dashboards and reporting to track campaign performance, pipeline contribution, and channel efficiency
• Identify opportunities to automate repetitive GTM processes using Zapier, native APIs, or custom scripts; suggest new tools to add or replace to keep the marketing tech stack current
• Document processes and workflows

What We're Looking For

• 3+ years of experience in marketing and/or revenue operations, growth engineering, or a similar GTM systems role with evidence of pipeline growth success
• Hands-on experience with HubSpot and Salesforce , including custom fields, workflows, and data architecture
• Experience with Clay for data enrichment and outbound workflow automation
• Experience with Outreach or a comparable sales engagement platform
• Familiarity with Zapier or similar iPaaS tools
• Ability to integrate AI tools into daily operations
• Strong understanding of marketing attribution models
• Comfort working with APIs, webhooks, and data mapping between systems
• Fluency with spreadsheets, SQL, or BI tools to validate data and report on performance

Nice to Have

• Experience with SQL and/or a BI tool (Looker, Tableau, Sigma, etc.)
• Familiarity with ad platforms (Google Ads, LinkedIn, Meta) and conversion tracking setup
• Basic scripting ability (Python, JavaScript) for custom integrations beyond no-code tools
• Experience scaling a marketing tech stack at a high-growth startup

What We Offer

• Remote Position: 100% remote work from anywhere in the U.S.
• Direct Access to Leadership: You'll have open access to our CEO and senior leaders from day one.
• Comprehensive Benefits: Medical, Dental, Vision, 401(k), Disability, $15,000 Life Insurance, flexible PTO, 13 holidays, and paid parental leave.
• Laptop/Equipment Stipend: Choose your laptop and set up your remote workspace your way.
• Professional Development: Grow through training, learning opportunities, and leadership exposure.
• Mentorship & Collaboration: Work closely with senior leaders and cross-functional teams. Collaboration fuels innovation here.
• People-First Culture: Bring your full self to work. We believe family time (however you define it) matters.
• Retention Record: Our average employee tenure is over 5 years, with many team members here for more than a decade.

Softdocs is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The salary range is reflective of the base salary for this role. There is also an opportunity for a 10% bonus annually based on individual and company performance. This role isfully remotebut is US-based. At this time, we require our team to be based in the United States. The responsibilities of the role, your experience and skills, and internal equity across our team determine compensation. We use market data and real-world performance to make sure pay is fair, competitive, and aligned with impact.