GTM Engineer

Doist; New York (NY); Hybrid; USD 175,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

401(k) retirement plan

Paid time off

Paid sick leave

Wellness programs

Job summary

Gradial is seeking a GTM Engineer to build the systems turning buying signals into qualified meetings. You’ll own the technical engine behind intent-driven outbound, blending AI tools, enrichment workflows, experimentation, and reporting to drive pipeline from named accounts.

This hands-on role spans tooling, data, messaging, and execution, with ownership of outbound as a scalable system. You’ll work across Sales, RevOps, and GTM leadership to ensure the right accounts receive the right outreach

Qualifications

• 4+ years in growth, demand generation, marketing ops, growth engineering, or technical outbound in B2B SaaS.
• Hands-on experience building workflows with Clay, LLM APIs, enrichment providers, CRM platforms, and marketing automation tools.
• Strong fluency across data, automation, prompts, APIs, spreadsheets, and systems design.
• Proven ability to turn fragmented intent signals into prioritized outbound execution.
• Experience with enterprise or named accounts outbound motions.
• Clear understanding of funnel performance and metrics to improve outcomes.
• Strong copy and messaging instincts for concise, account-contextual outreach.
• High ownership and cross-functional work across Marketing, Sales, and leadership.
• Bias for action, rapid testing, and pruning underperforming approaches.
• Ability to communicate clearly with technical and non-technical stakeholders.

Responsibilities

• Build and operate the intent signal stack across website activity, paid engagement, events, social activity, hiring patterns, funding events, job changes, and other signals.
• Surface and prioritize target accounts weekly with justification.
• Design enrichment and research workflows generating account briefs at scale.
• Own workflow for scoring, routing, enrichment, and trigger-based outbound using GTM tools.
• Build and run personalized outbound programs from founder, AE, and vertical leads.
• Stand up a repeatable experimentation engine and codify winning plays.
• Track performance from signal to meetings to pipeline with clear reporting.
• Collaborate with Sales to improve lead handoff and account coverage.
• Kill weak campaigns and scale up successful ones.

Skills

Growth engineering

Outbound orchestration

AI tooling fluency

Data-driven decision making

Cross-functional collaboration

Account-based outreach

Experimentation & testing

Strong writing & messaging

Ownership mindset

Stakeholder communication

Tools

Clay

LLM APIs

enrichment providers

CRM platforms

Marketing automation tools

LinkedIn Sales Navigator

Common Room

6sense

Apollo

Job description

Gradial is the marketing operations system of work that helps marketers and creatives move from idea to execution faster. Our platform orchestrates across martech stacks, workflows, and people to automate marketing execution, cutting execution time, so marketers focus on the work only humans can do: shaping brands, understanding customers, and creating the work that moves people. Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI‑native content operations, you’ll do your best work here.

The Role We’re looking for a GTM Engineer to build the systems that turn buying signals into qualified meetings. This role works across Sales, founders, RevOps and go‑to‑market leadership to make sure the right accounts get the right outreach at the right time. You’ll own the technical and operational engine behind intent‑driven outbound, combining AI tools, enrichment workflows, experimentation, and reporting to drive pipeline from named accounts. This is a hands‑on role for someone who likes building as much as operating. You should be excited to work across tooling, data, messaging, and execution, and to treat outbound as a system that can be engineered, tested, and improved over time. The right person will combine technical fluency with strong growth instincts and clear revenue accountability.

What You’ll Own

Build and operate the intent signal stack across website activity, paid engagement, event participation, social activity, hiring patterns, funding events, job changes, and other high‑value account signals

Surface and prioritize the highest‑conviction target accounts each week with a clear view into why they matter and why now

Design enrichment and research workflows that generate account briefs at scale, including tech stack, recent company developments, stakeholder context, and tailored outreach angles

Own the workflow layer for scoring, routing, enrichment, and trigger‑based outbound using tools like Clay, OpenAI, Claude, and other GTM automation platforms

Build and run personalized outbound programs from founder, AE, and vertical lead inboxes so every send is timely, relevant, and tied to real account context

Stand up a repeatable experimentation engine across messaging, hooks, channel mix, sequencing, and send patterns, then codify what works into scalable plays

Track performance from signal to meeting to pipeline, with clear reporting on reply rates, meetings booked, SALs generated, and pipeline sourced by account, campaign, and signal source

Partner closely with Sales to improve lead handoff, outreach timing, and account coverage across key verticals

Kill weak campaigns quickly, double down on what converts, and continuously raise the quality of the system

What We Need

• 4+ years of experience in growth, demand generation, marketing operations, growth engineering, or technical outbound in a B2B SaaS environment
• Hands‑on experience building workflows with tools like Clay, LLM APIs, enrichment providers, CRM platforms, and marketing automation tools
• Strong technical fluency and comfort working across data, automation, prompt workflows, APIs, spreadsheets, and systems design
• Proven ability to turn fragmented intent signals into structured account prioritization and outbound execution
• Experience running or supporting highly personalized outbound motions for enterprise or named accounts
• Clear understanding of funnel performance, with the ability to measure and improve reply rates, meetings booked, sourced pipeline, and conversion by segment
• Strong copy and messaging instincts, especially for concise, human outbound tailored to account context
• High ownership mindset with comfort operating cross‑functionally across Marketing, Sales, and leadership
• Bias for action and experimentation, with the judgment to test quickly and cut what is not working
• Ability to communicate clearly with both technical and non‑technical stakeholders
• Nice to Have Experience supporting founder‑led or executive‑led outbound motions
• Familiarity with enterprise marketing buyers, especially within Fortune 500 or other complex accounts
• Experience with signal‑based GTM tools such as LinkedIn Sales Navigator, Common Room, 6sense, Apollo, or similar platforms

Compensation

The base salary range for this position is $175,000 to $195,000 annually. Final compensation will be determined based on factors such as experience, skills, and qualifications. In addition to base salary, this role is eligible for a performance‑based bonus and equity grant.

Gradial offers a comprehensive benefits package, including

• medical
• dental and vision insurance
• 401(k) retirement plan
• paid time off
• paid sick leave
• other employee wellness programs

What we offer

• Competitive salary and meaningful equity
• Comprehensive health, dental and vision coverage
• Fast-paced environment with flexibility and ownership
• Real impact, zero bureaucracy
• A front-row seat to building category-defining AI infrastructure

You’ll thrive here if you…

Learn quickly, actively seek out new challenges, and regularly reconsider “how it’s always been done.” Have an innate drive for being 1% better than the day before, building towards greatness. Embrace AI as a core tool for problem‑solving, innovation, and scale. Show customer-obsession (internal or external), high ownership/accountability, and bias for action. Communicate clearly, directly, with curiosity, and assuming good intentions. Thrive in fast‑paced, hyper‑growth environments where building better > maintaining status quo.

AI Literacy & Interviewing Tools

As an AI‑first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over‑reliance on AI‑generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI. Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.