Business Development Representative

Gradial; New York (NY); On-site; USD 135,000 - 150,000; Full time

Benefits offered by this job

Equity

Competitive salary

Medical, dental & vision insurance

Job summary

Gradial is seeking a Business Development Representative to build pipeline for enterprise marketing solutions. You will identify high‑value accounts, perform targeted research, and craft personalized outreach across email, phone, LinkedIn, and other channels using AI tools.

The role emphasizes thoughtful discovery, cross‑functional collaboration, and ongoing experimentation to optimize outbound strategy. You’ll work with Marketing and Account Executives to shape messaging, travel to conferences,

Qualifications

• 2–4 years of experience in business development, sales development, or another outbound‑focused SaaS sales role.
• Experience building prospect lists and personalized outreach that earns responses from enterprise decision makers.
• Confidence engaging senior marketing, digital, operations, and business leaders.
• Hands‑on experience with HubSpot, Outreach, LinkedIn Sales Navigator, and modern prospecting platforms.
• Experience incorporating AI tools such as ChatGPT, Claude, Clay into daily workflow.

Responsibilities

• Build pipeline by identifying high‑value accounts and researching buying committees.
• Develop personalized outbound campaigns across email, phone, LinkedIn, etc.
• Use AI‑powered tools to accelerate research and improve personalization.
• Qualify inbound and outbound opportunities through discovery of priorities and readiness.
• Represent Gradial at conferences and events to generate long‑term pipeline.
• Partner with Marketing and Account Execs to refine messaging and identify opportunities.
• Test new outreach strategies and AI‑assisted workflows to improve conversions.
• Maintain accurate account activity and pipeline data to ensure progression.

Skills

BD experience

Outbound SaaS sales

Prospecting & research

AI-assisted outreach

Clear communication

Travel willingness

Tools

HubSpot

Outreach

LinkedIn Sales Navigator

Job description

Gradial helps marketers and creatives move from idea to execution faster. Our platform turns intent into action, automating website updates, design system migrations, and ongoing content optimization while preserving brand integrity across every touchpoint.

Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here.

The Role

At Gradial, we’re building AI that transforms how enterprise marketing teams create, manage, and scale content. As a Business Development Representative, you’ll play a critical role in introducing that vision to the market by creating opportunities with some of the world’s leading brands.

This is not a traditional activity‑driven BDR role. We’re looking for someone who knows how to find signal where others see noise, who uses AI as a force multiplier, and who is excited to build pipeline through thoughtful research, personalized outreach, and genuine conversations. You’ll have the freedom to test new ideas, influence how we approach outbound, and help shape the next stage of our go‑to‑market strategy. As Gradial continues to grow, you’ll have opportunities to expand your career across Sales, Customer Success, Revenue Operations, or other customer‑facing teams.

What You’ll Own

• Build pipeline by identifying high‑value accounts, researching buying committees, and uncovering the business initiatives that create opportunities for meaningful conversations.
• Develop personalized outbound campaigns across email, phone, LinkedIn, and other channels that prioritize relevance over volume and quality over templates.
• Use AI‑powered tools including ChatGPT, Claude, Clay, LinkedIn Sales Navigator, Outreach, and HubSpot to accelerate research, improve personalization, and continuously refine your prospecting approach.
• Qualify inbound and outbound opportunities through thoughtful discovery that uncovers business priorities, marketing challenges, and buying readiness.
• Represent Gradial at conferences, customer events, and industry networking opportunities while building relationships that generate long‑term pipeline.
• Partner closely with Marketing and Account Executives to refine messaging, share market insights, and identify new opportunities within target accounts.
• Continuously test new outreach strategies, messaging, and AI‑assisted workflows that improve conversion rates and help define best practices across the team.
• Maintain accurate account activity and pipeline data while ensuring every customer interaction sets the next stage of the sales process up for success.

What We Need

• 2-4 years of experience in business development, sales development, or another outbound‑focused SaaS sales role with a history of consistently generating qualified pipeline.
• Experience building your own prospect lists, identifying buying signals, and creating personalized outreach that earns responses from enterprise decision makers.
• Confidence engaging senior marketing, digital, operations, and business leaders through phone, email, LinkedIn, and live conversations.
• Hands‑on experience with HubSpot, Outreach, LinkedIn Sales Navigator, and modern prospecting platforms.
• Experience incorporating AI tools such as ChatGPT, Claude, Clay, or other LLMs into your daily workflow to improve research, productivity, and outreach quality.
• Strong written and verbal communication skills with the ability to simplify complex ideas and build credibility quickly.
• A naturally curious, resourceful, and resilient mindset. You ask good questions, adapt quickly, embrace feedback, and look for better ways to work.
• Willingness to travel to conferences and industry events to build relationships and generate new business opportunities.

Nice to Have

• Experience selling AI, enterprise SaaS, or marketing technology solutions.
• Familiarity with account‑based sales strategies and multi‑threaded prospecting.
• Experience in a high‑growth startup where you’ve helped build and evolve outbound processes.

Compensation

The base salary range for this position is $135,000 – $150,000. Final compensation will be determined based on factors such as experience, skills, and qualifications.

In addition to base salary, this role is eligible for performance‑based bonuses and equity awards. Gradial offers a comprehensive benefits package, including medical, dental & vision insurance, 401(k) retirement plan, paid time off, and paid sick leave.

You’ll Thrive Here If You…

• Embrace AI as a core tool for problem‑solving, creativity, and scale.
• Show a strong work ethic, high ownership, and bias toward action.
• Communicate with clarity and curiosity.
• Thrive in fast‑paced, hyper‑growth environments where building is always better than maintaining the status quo.

What We Offer

• Meaningful equity and competitive salary
• Fast‑paced environment with autonomy and ownership
• A front‑row seat to building category‑defining AI infrastructure

Equal Employment Opportunity

As set forth in Gradial’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.