GTM Engineer

Ease Health; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Ease Health is seeking a high-agency operator to drive our B2B pipeline by running experiments across outbound, ads, content, and the full funnel end to end. You’ll ship tests quickly and learn what works, then scale what performs.

You’ll own pipeline metrics, design full-cycle campaigns, and use AI tools to accelerate research, targeting, copy, and performance analysis for behavioral health providers.

Qualifications

• Several years of B2B lead generation experience.
• Ability to navigate ambiguity and build process where none exists.
• Strong ownership mindset with accountability for performance.

Responsibilities

• Run continuous lead-generation experiments across outbound, paid ads, content, and other channels.
• Own B2B pipeline metrics and the tactics behind them.
• Design and launch full-cycle campaigns: lists, messaging, targeting, landing pages, and follow-up sequences.
• Use AI tools to accelerate research, targeting, copywriting, and performance analysis.
• Measure what's working, kill what isn't, and scale what does.
• Find and reach behavioral health decision-makers wherever they are.

Skills

Lead generation

Outbound

Content marketing

AI proficiency

Tools

Claude Code

Job description

We're looking for a high-agency operator to drive B2B pipeline through experimentation across outbound, ads, content, and the full pipeline end to end. This role is about shipping experiments and finding what works, fast.

What you'll do

• Run continuous lead-generation experiments across outbound, paid ads, content, and other channels
• Own B2B pipeline metrics and the tactics behind them
• Design and launch full-cycle campaigns: lists, messaging, targeting, landing pages, and follow-up sequences
• Use AI tools to accelerate research, targeting, copywriting, and performance analysis
• Measure what's working, kill what isn't, and scale what does
• Find and reach behavioral health decision-makers wherever they are

What we're looking for

• Demonstrated high agency and a bias toward execution
• Several years of B2B lead generation experience across outbound, ads, content, or some mix
• Ability to navigate ambiguity and build process where none exists
• A strong ownership mindset with accountability for performance

Nice to have

• Experience building GTM motions for healthcare and mid-market audiences
• Proficiency with Claude Code and other AI coding tools
• Enough coding ability to build internal tools that speed up experiments and measurement
• Prior experience selling to healthcare or behavioral health providers