Senior GTM Strategist

Understory Agency; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

Understory is seeking a Senior GTM Strategist to design, build, and run signal-based outbound programs for growth-stage and enterprise B2B SaaS clients. You’ll own outbound for a portfolio of accounts, from ICP to first message and pipeline reporting, coordinating paid media, LinkedIn content, and RevOps.

You’ll work with Claude Code, Clay, and DeepLine to create custom data sources and workflows, run enrichment, test new plays, and ensure high deliverability.

Qualifications

• .Experience leading outbound programs for B2B companies.
• .Ability to design signals, plays, and first messages.
• .Proficiency with data-sourcing tools and scrapers.
• .Strong communication and results-focused storytelling.

Responsibilities

• Design GTM strategy for client accounts from ICP to first message.
• Build data sources, scrapers, and workflows when data isn’t sold.
• Run enrichment and research across Clay and DeepLine.
• Test new plays and tools and scale successful ones.
• Launch sequences in Instantly and HeyReach and manage deliverability.
• Align send activity with CRM systems like HubSpot, Salesforce, Attio.
• Lead client calls with founders and growth leaders.

Skills

Outbound strategy

B2B SaaS

Data-driven

Communication

Tools

Claude Code

Clay

DeepLine

Instan tly

HeyReach

HubSpot

Salesforce

Attio

Job description

We’re hiring a Senior GTM Strategist to design, build, and run signal-based outbound programs for our clients, growth-stage and enterprise B2B SaaS companies.

Our programs run on signals most data providers don’t sell. Our strategists build custom data sources, scrapers, and workflows in Claude Code, run enrichment and research in Clay and DeepLine, and turn what they find into plays a buyer has a reason to answer. You’ll own outbound for a set of client accounts, from the ICP and the account list to the first message and the pipeline report, alongside the paid media, LinkedIn content, and RevOps we run for the same clients.

The role is remote, with working hours that overlap US Eastern time.

What you’ll do

• Design the GTM strategy for each client account, from the ICP and the account list to the signals, the plays, and the first message.
• Build custom data sources, scrapers, and workflows in Claude Code when the data a play needs isn’t for sale, such as Google Maps listings, job posts that name a tool, or the people engaging with a competitor’s LinkedIn posts.
• Run enrichment and research in Clay and DeepLine, with waterfalls across data providers, AI research agents, fit scoring, and personalization.
• Test new plays, signals, and tools as they come out, and bring the ones that work to every client.
• Launch and run sequences in Instantly and HeyReach, and keep deliverability healthy, from domains and DNS records to warmup and daily volume.
• Sync every send, reply, and meeting to HubSpot, Salesforce, or Attio, so pipeline traces back to the play that sourced it.
• Lead client calls with founders, CROs, and heads of growth.

What we look for

• You’ve run outbound programs for B2B companies yourself, at an agency, a startup, or in-house, and can show the results.
• You build with Claude Code, from scripts and scrapers to full workflows, and you’re comfortable working from the command line.
• You know Clay well, including waterfalls, Claygent, scoring, and AI-written personalization. Experience with DeepLine is a plus.
• You can name a signal you built a campaign on, the audience it fired on, and the first line it produced.
• You can set up email deliverability from scratch and protect it once volume starts.
• You’ve worked directly with Series A and later startups or public companies.
• You write clearly, including when the results are bad.