GTM Engineer

Todyl, Inc.; Boston (MA); Presencial; USD 100.000 - 140.000; Jornada completa

Descripción de la vacante

Todyl, Inc. is seeking a Marketing Operations/ Growth Lead in the Boston area to drive demand generation and campaign execution. You will own HubSpot administration, nurture programs, and the master calendar, coordinating webinars, events, and partner communications.

You’ll work with field marketing and GTM teams to optimize data-driven campaigns. Ideal candidates have 5–7 years in marketing operations for B2B SaaS or cybersecurity, strong analytics, and hands-on experience with HubSpot and

Formación

• 5 to 7 years in marketing operations, growth or demand generation with hands-on HubSpot administration
• Experience with workflow automation, lead scoring, database management and martech integrations
• Webinar and email campaign execution
• Strong analytical skills and ability to translate data into action
• Highly organized and able to manage multiple projects in parallel
• B2B SaaS or cybersecurity marketing experience, preferably via MSP/channel model

Responsabilidades

• Turn marketing strategy into campaign plans with timelines and deliverables
• Build, QA and launch email campaigns, nurtures and partner communications
• Own the master marketing calendar and ensure timely launches
• Coordinate webinars, events and launches with speakers, run-of-show and post-event follow-up
• Partner with field marketing on MSP events including lead lists and pipeline reporting
• Collaborate with GTM teams and manage agencies and vendors

Conocimientos

HubSpot admin

Workflow automation

Lead scoring

Data governance

Webinar campaigns

Analytics

Descripción del empleo

About this position

About Todyl

Todyl is a Series B cybersecurity company that sells through managed service providers (MSPs) and value-added resellers (VARs). Our AI-powered unified cybersecurity and assurance platform helps MSPs, IT, and security professionals defend against modern, advanced threats, quantify and manage risk, and demonstrate the security program that regulators, boards, third parties, and insurers increasingly demand. Todyl's cloud-first platform integrates SASE, endpoint security, SIEM, MXDR, SOAR, email security, and GRC into a single platform, enabling continuous prevention, detection, response, and validation of security outcomes across the entire environment.

We are a growth-stage team. Marketing is small, senior, and AI-native: we build with automation and AI agents first.

What you’ll do

Campaigns

• Turn marketing strategy into campaign plans, timelines and deliverables tied to growth goals.
• Build, QA and launch email campaigns, nurtures and partner communications.
• Own the master marketing calendar and keep every launch on time and accurate.
• Webinars, events and launches
• Run partner and prospect webinars end to end: scheduling, promotion, speakers, run-of-show, follow-up and recordings.
• Work with field marketing on MSP events: pre- and post-event promotion, lead list uploads, and MQL and pipeline reporting.
• Coordinate product launches and announcements across all channels.

HubSpot ownership and operations

• Act as marketing’s HubSpot administrator and super user, in sync with Revenue Operations and Sales Operations.
• Gather requirements, document every change, and manage our HubSpot agency.
• Build workflows, automation, integrations and field mapping using best practices.
• Own lead scoring, nurture, enrichment and reporting workflows across the full funnel.
• Keep the database clean, working with operations teams on data governance.

Martech, data and measurement

• Manage integrations across HubSpot
• Set up tracking from sign-up onward so attribution and the customer journey are measured accurately.
• Own dashboards and KPIs, run A/B tests, and turn results into clear recommendations.

Work closely with all GTM teams: operations, sales and customer success.

Manage agencies and vendors, flag risks early, and document processes so marketing scales.

What you bring

• 5 to 7 years in marketing operations, growth or demand generation, including hands‑on HubSpot administration.
• Proven experience with workflow automation, lead scoring, database management and martech integration s
• Webinar and email campaign execution experience.
• Strong analytical skills and the ability to turn data into action.
• Highly organized and detail‑oriented, a clear communicator, and able to run multiple projects on your own.
• B2B SaaS or cybersecurity experience, ideally marketing to MSPs or through a channel model.

Compensation: $100,000-$140,000

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