Associate Director, Go to Market

Verizon; Basking Ridge (NJ); Hybrid; USD 114,000 - 219,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Job summary

Verizon is seeking a growth-minded leader to join the Value Marketing team as the GTM Associate Director for Straight Talk, Walmart Family Mobile, and Tracfone. You will own end-to-end GTM growth plans across multiple brands and coordinate cross-functional teams to deliver integrated campaigns that drive subscriber acquisition and portfolio growth.

The role requires 8+ years of marketing leadership and a track record in end-to-end GTM strategy, with strong analytics to optimize campaigns and

Qualifications

• Bachelor's degree or four or more years of work experience.
• Eight or more years of progressive marketing leadership experience.
• Experience owning end-to-end GTM strategy and integrated brand planning.

Responsibilities

• Set brand pillars for each portfolio to stand out in the market.
• Architect, launch, and optimize annual GTM growth plans and campaigns.
• Establish growth pillars and positioning for each brand.
• Create omni-channel briefs linking storytelling to KPIs.
• Lead cross-functional teams to translate objectives into plans and messaging.
• Evaluate campaign performance and direct channel optimizations.
• Oversee GTM roadmap governance and executive status updates.

Skills

Brand strategy

GTM planning

Brand positioning

Cross-functional leadership

Analytics & ROI

Governance & roadmaps

Campaign orchestration

Education

Bachelor's degree

Job description

When you join Verizon

You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

We're looking for an energetic, growth-minded leader to join the Value Marketing team as the GTM Associate Director for Straight Talk, Walmart Family Mobile, and Tracfone. Operating with the understanding of each brands' business needs, the nuances of National Retail, and deep experience of the marketing ecosystem, this individual will be the single DRI (directly responsible individual) for the end-to-end success of annual marketing growth plans and the GTM plans for big rock launches across these brands.

This individual will bridge high-level brand strategy with flawless tactical execution, designing integrated, full-funnel GTM playbooks that drive measurable subscriber acquisition and portfolio growth. The ideal candidate is an exceptionally structured operator who understands the whole marketing ecosystem and the levers to pull in order to meet business and marketing KPIs. This individual is responsible for leading end-to-end (E2E) marketing strategy, execution, and performance to deliver breakthrough brand and product storytelling within each brand and across the portfolio. This role connects with customers at critical points in their journey using intentional, strategic tactics that drive measurable business impact across the portfolio. This person is critical to translating business impacts into a marketing storyline.

This is a high-impact, highly visible role that requires a strategic thinker with a strong understanding of the prepaid telecommunications landscape. If you are a detail oriented leader with a passion for driving results through collaboration and creative translation of data, we encourage you to apply.

• Brand Marketing Strategy: Set the key pillars for each brand that allows it to stand out in a crowded marketplace, rooted in product truths and competitive advantages.

• End-to-End Annual & Campaign Ownership: Serve as the accountable lead directly responsible for architecting, launching, and optimizing annual GTM growth plans and unique integrated campaign launches with nuanced marketing moments for each brand.

• Strategic Brand Growth & Positioning: Establish core growth pillars and positioning strategies for each portfolio brand, translating macro market trends, competitive shifts, and commercial pressures into clear commercial marketing outcomes.

• Full-Funnel Integrated Architecture: Author high quality overarching, omni-channel high briefs that seamlessly connect brand storytelling, target segment needs and channel nuances with business and marketing KPIs.

• Cross-Functional Marketing Orchestration: Direct cross-functional working teams across the Business, Brand, Creative, Media, Local Marketing, Retail, Sponsorships, Digital, Performance, Product, Sales, and more to translate business objectives into high-impact marketing plans with flawless execution and messaging consistency.

• Performance Measurement & Commercial Optimization: Continuously evaluate real-time campaign performance against business KPIs, utilizing advanced analytics to direct agile channel optimizations and articulate marketing ROI to executive leadership.

• Strategic Roadmap Marketing Governance & Orchestration: Own the comprehensive GTM roadmap across the brands and strategic priorities; establish centralized governance, proactive risk mitigation, and executive status visibility to ensure seamless end-to-end execution and on-time market delivery.

What we're looking for...

You'll need to have:

• Bachelor's degree or four or more years of work experience

• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Eight or more years of progressive marketing leadership experience, with a proven track record of owning end-to-end GTM strategy and integrated brand planning for multi-product or multi-brand portfolios.

• Highly organized with the ability to manage multiple projects and deadlines simultaneously in a fast-paced environment

• Understanding of marketing strategies within national retail

• Strong project management skills with experience in marketing intake systems and navigating legal approvals

• Exceptional communication skills with the ability to lead cross-functional teams and influence stakeholders without direct authority

• Ability to thrive in a fast-paced environment and pivot strategies based on shifting market conditions

• Excellent written and verbal communication skills

• Ability to ground marketing work within specific business needs and pressures

• Strong attention to detail

• Proven ability to lead cross-functional marketing teams and align diverse stakeholders towards a unified GTM plan

Even better if you have one or more of the following:

• Master's degree - better if you have an MBA

• A deep technical understanding of the marketing tools, technologies and practices needed to shape the marketing landscape

• Proficiency in marketing analytics and reporting

• Experience with performance marketing, paid media, or any marketing channel activation

• Passion for digital marketing, new technologies and constantly evolving our approach to marketing

• Telecommunications experience

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Where you'll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $114,000.00 - $219,000.00.The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $125,500.00 - $219,000.00.