GTM Data & Automation Lead

Zendesk; Alabama; Hybrid; USD 94,000 - 140,000; Full time

Job summary

Zendesk is seeking a hands-on operator to build, manage, and scale the GTM data and automation infrastructure that powers frontline execution. You will ensure GTM data workflows are reliable, scalable, and production-ready while enabling rapid iteration on automation and AI-enabled workflows.

The role requires strong operational execution, systems thinking, and collaboration across data, automation, and GTM systems to improve execution quality and data trust.

Qualifications

• Experience in GTM Operations or Revenue Operations within a B2B SaaS environment.
• Hands-on with GTM contact and account data, enrichment, deduplication, governance, and data hygiene.
• Experience building and supporting scalable automation workflows and GTM data pipelines.
• Strong understanding of Salesforce data structures, workflows, reporting, and operational data management.
• Experience with data enrichment, orchestration, and automation tooling (Clay, Openprise, ZoomInfo, Make, Zapier, Workato).
• Familiarity with AI-enabled workflows and signal-driven GTM operating models.
• Strong analytical skills using dashboards, SQL, and data analysis techniques to improve performance.

Responsibilities

• Own the end-to-end GTM contact data lifecycle (acquisition, enrichment, validation, deduplication, governance).
• Ensure contact data is accurate, compliant, and action-ready to support frontline sales execution.
• Define and enforce global data quality standards, SLAs, and controls as data scales.
• Design, build, and optimize contact data pipelines and automation workflows powering GTM plays.
• Prototype, test, and scale AI-forward GTM use cases without compromising core system stability.
• Translate sales plays into production-ready automations, tooling configurations, and data flows.
• Maintain documentation, monitoring, and execution standards for scalable delivery and onboarding.
• Lead measurement and reporting for GTM data health and automation impact.

Skills

GTM Operations

Sales Operations

Data Operations

SQL

Data analysis

Automation workflows

Tools

Clay

Openprise

ZoomInfo

Make

Zapier

Workato

Job description

Zendesk is seeking a hands-on operator to build, manage, and scale the GTM data and automation infrastructure that powers frontline execution. You will ensure GTM data workflows are reliable, scalable, and production-ready while enabling rapid iteration on automation and AI-enabled workflows.

The role requires strong operational execution, systems thinking, and collaboration across data, automation, and GTM systems to improve execution quality and data trust.