GTM Data & Automation Lead

Zendesk; Nebraska; Hybrid; USD 94,000 - 140,000; Full time

Job summary

Zendesk is seeking a hands-on operator to build and scale the GTM data and automation infrastructure, ensuring reliable data workflows for frontline execution across the customer lifecycle. You will own the end-to-end GTM contact data lifecycle, enforce data quality standards, and design scalable pipelines to support sales plays and AI-enabled workflows.

The role emphasizes collaboration with senior leadership to prototype and scale AI-forward GTM use cases while maintaining system stability and

Qualifications

• 4-7+ years of experience in GTM Operations, Sales Operations, Revenue Operations, Marketing Operations, Data Operations, or related roles within a B2B SaaS environment.
• Strong hands-on experience working with GTM contact and account data, including acquisition, enrichment, deduplication, governance, and data hygiene practices.
• Experience building and supporting scalable automation workflows, operational processes, and GTM data pipelines.
• Strong understanding of Salesforce data structures, workflows, reporting, and operational data management.
• Experience with data enrichment, orchestration, and automation tooling (e.g., Clay, Openprise, ZoomInfo, Make, Zapier, Workato, or similar platforms).
• Familiarity with AI-enabled workflows, automation use cases, and signal-driven GTM operating models.
• Strong analytical and problem-solving skills, including experience using reporting, dashboards, SQL, or data analysis techniques.
• Familiarity with APIs, integrations, middleware concepts, and connected workflow architectures used to support scalable automation and GTM execution.
• Strong operational mindset balancing speed, scalability, reliability, and execution quality in fast-moving environments.

Responsibilities

• Own the end-to-end GTM contact data lifecycle, including acquisition, enrichment, validation, deduplication, and governance.
• Ensure contact data is accurate, compliant, and action-ready to support frontline sales execution and core GTM motions.
• Define and enforce global data quality standards, SLAs, and controls as data volume, system complexity, and use cases scale.
• Design, build, and continuously optimize contact data pipelines and automation workflows that power sales plays and GTM execution.
• Partner with senior leadership to rapidly prototype, test, and scale AI-forward GTM use cases without compromising core system stability.
• Translate sales plays and GTM initiatives into production-ready automations, tooling configurations, and data flows that scale with GTM complexity.
• Maintain clear documentation, monitoring, and execution standards to enable consistent delivery, faster onboarding, and smooth global scaling.
• Lead measurement and reporting for GTM data health, enrichment performance, and automation impact, proactively identifying risks, inefficiencies, and investment opportunities

Skills

GTM Operations

Sales Operations

Automation workflows

Data governance

SQL

APIs & integrations

AI-enabled workflows

Salesforce knowledge

Data analytics

Tools

Clay

Openprise

ZoomInfo

Make

Zapier

Workato

Job description

Zendesk is seeking a hands-on operator to build and scale the GTM data and automation infrastructure, ensuring reliable data workflows for frontline execution across the customer lifecycle. You will own the end-to-end GTM contact data lifecycle, enforce data quality standards, and design scalable pipelines to support sales plays and AI-enabled workflows.

The role emphasizes collaboration with senior leadership to prototype and scale AI-forward GTM use cases while maintaining system stability and