GTM Data Analyst: Build TAM, Data Quality & Sales Ops

Netic; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

Netic, the AI revenue engine for essential services, seeks a GTM Data Analyst to own data standards and models that underpin territories, routing, forecasting, and commissions. You will spend substantial time writing SQL and building models, while also fixing processes that create bad data.

You will design enrichment workflows, measure coverage and accuracy across data sources, and collaborate with Sales Ops to resolve data ownership issues.

Qualifications

• 2+ years in sales operations, revenue operations, marketing operations or data analytics at a B2B company.
• Strong SQL and advanced Excel or Google Sheets; Python is a plus.
• Hands-on Salesforce data experience (Data Loader, Workbench or a dedupe tool) and a solid grasp of the object model.

Responsibilities

• Own the GTM data model: define account, contact and hierarchy standards (parent companies, multi-location operators, PE-backed roll-ups), required fields at each stage, and the rules for creating, matching and merging records.
• Build our total addressable market model: map every home services business by trade, geography and location count, score it, and keep it in sync with Salesforce.
• Design and run enrichment workflows that keep firmographics and decision-maker contacts current, and measure the coverage and accuracy of each data source.
• Define data quality metrics (duplicate rate, field completeness, match rate) and build the dashboards and alerts that catch bad data before it reaches a forecast or a commission statement.
• Maintain the data behind territory assignments and lead routing, and give Sales Ops the evidence to resolve ownership disputes.
• Run analyses that answer GTM questions: which segments convert, where coverage is thin, and which accounts we're missing.
• Automate recurring cleanup and validation with our Sales Systems engineer, so hygiene runs as a system instead of a project.

Skills

SQL

Excel/Google Sheets

Python

Salesforce data experience

Data analytics

Tools

Salesforce

Looker

Tableau

Hex

Snowflake

BigQuery

AI coding assistants

ZoomInfo

Clay

Apollo

LeanData

Cloudingo

DemandTools

Job description

Netic, the AI revenue engine for essential services, seeks a GTM Data Analyst to own data standards and models that underpin territories, routing, forecasting, and commissions. You will spend substantial time writing SQL and building models, while also fixing processes that create bad data.

You will design enrichment workflows, measure coverage and accuracy across data sources, and collaborate with Sales Ops to resolve data ownership issues.