GTM Automation Architect

Basware; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Basware, a market leader in Invoice Lifecycle Management, seeks a GTM Engineer in New York to design and own automation across marketing and revenue systems. You will lead integrations among Salesforce, HubSpot, Asana, Clay and AI tools, driving ABM personalization and scalable content workflows.

You will partner with Marketing Operations, Growth Marketing, Sales, RevOps, and IT to turn strategy into reliable, scalable systems that improve data quality, measurement, and adoption across global

Qualifications

• 6–8+ years of ownership of complex GTM systems.
• Hands-on experience building automations and integrations in a marketing/RevOps stack.
• Experience designing AI-assisted workflows or agents in a business context.

Responsibilities

• GTM Systems Architecture & Integration: design, build, and maintain automations and integrations across marketing and sales stacks.
• AI‑Assisted Campaign Creation: build agentic workflows from brief intake to first drafts to reduce manual workload.
• ABM Personalization at Scale: create on-brand content and outreach using firmographic and intent data.
• Asana Project & Database Enrichment: automate syncing of projects and data with GTM stack for real‑time visibility.
• Cross‑System Data Flow & Reporting: ensure clean data feeding pipelines for measurement and governance.
• Governance & Iteration: flag risks, run experiments, and iterate with GTM leadership.

Skills

GTM Architecture

Executive Stakeholder Mgmt

Cross-Functional Collaboration

Automation Leadership

AI Workflows

Technical Ownership

Tools

Salesforce

HubSpot

Asana

Clay

Claude Enterprise

Copilot Studio

Job description

Basware, a market leader in Invoice Lifecycle Management, seeks a GTM Engineer in New York to design and own automation across marketing and revenue systems. You will lead integrations among Salesforce, HubSpot, Asana, Clay and AI tools, driving ABM personalization and scalable content workflows.

You will partner with Marketing Operations, Growth Marketing, Sales, RevOps, and IT to turn strategy into reliable, scalable systems that improve data quality, measurement, and adoption across global