GTM Associate

Brio Digital; New York (NY); On-site; USD 100,000 - 145,000; Full time

Job summary

Brio Digital is partnering with a rapidly growing New York-based healthcare technology company to hire an early-career GTM generalist. You will work directly with the Head of GTM and have exposure to the founders and leadership, building foundations for a scalable GTM engine.

This role is prospect-facing, requires 2+ years in a GTM environment, and involves understanding customer workflows, translating a technical product into value conversations, and navigating the US healthcare landscape in a

Qualifications

• 2+ years of experience in a GTM environment, ideally within a startup or high-growth technology company.
• Experience in a prospect or customer-facing position.
• Some familiarity with healthcare and how the US healthcare system operates.
• Strong technical curiosity and the ability to get comfortable with complex products quickly.
• Confidence discussing technical concepts with both internal teams and prospective customers.
• Experience using modern AI tools, such as Claude Code, in day-to-day work.
• Generalist mindset and willingness to work across multiple parts of the GTM function.
• Ability to operate effectively in a fast-moving environment where processes are still being built.

Responsibilities

• Working directly with the Head of GTM across prospecting, discovery, customer conversations and broader commercial initiatives.
• Owning and supporting prospect-facing conversations with healthcare organisations.
• Developing a strong understanding of prospective customers, their workflows and where the product can create value.
• Translating a technically sophisticated product into clear, commercially relevant conversations with customers.
• Helping navigate the complexity of the US healthcare system and validating information and outputs before they reach customers.
• Working closely with technical teams to understand how the product works and confidently communicate technical details externally.
• Using modern AI tooling – including tools such as Claude Code – to research, analyse information and improve GTM workflows.
• Contributing to the processes, systems and playbooks that will become the company's longer-term GTM engine.
• Taking on increasing ownership as the company and commercial team scale.

Job description

Location: New York City – 5 days per week in office

Experience: 2+ years

Reports to: Head of Go-to-Market

The Company

We’ve partnered with a rapidly growing New York-based healthcare technology company that is building technology to tackle some of the most complex operational challenges within the US healthcare system.

The business has had an exceptional year, with strong commercial momentum and significant progress on financing putting them in a position to invest heavily in their next stage of growth.

They are currently a team of around 25 people, with plans to grow substantially as they build out the commercial organisation and turn early traction into a repeatable GTM engine.

This isn’t a traditional healthcare sales organisation. The team is highly technical, comfortable working closely with product and engineering, and focused on understanding complex customer problems rather than simply running a standard sales playbook.

As part of that growth, we’re helping them hire an early-career GTM generalist who will work directly with the Head of GTM and have significant exposure to the founders and wider leadership team.

The Role

This is a broad, prospect-facing GTM position for someone with 2+ years of experience who wants significantly more ownership than they would typically get at this stage of their career.

It is deliberately not a traditional SDR or BDR role.

You’ll work across different parts of the commercial process, helping the company understand prospective customers, navigate the complexity of the healthcare system, communicate a highly technical product effectively, and ultimately help build the foundations of a scalable GTM function.

The scope can flex around the person. They’re looking for smart, ambitious generalists who are comfortable learning quickly rather than someone who has spent their career operating within one narrowly defined sales function.

What You’ll Be Doing

• Working directly with the Head of GTM across prospecting, discovery, customer conversations and broader commercial initiatives.
• Owning and supporting prospect-facing conversations with healthcare organisations.
• Developing a strong understanding of prospective customers, their workflows and where the product can create value.
• Translating a technically sophisticated product into clear, commercially relevant conversations with customers.
• Helping navigate the complexity of the US healthcare system and validating information and outputs before they reach customers.
• Working closely with technical teams to understand how the product works and confidently communicate technical details externally.
• Using modern AI tooling – including tools such as Claude Code – to research, analyse information and improve GTM workflows.
• Contributing to the processes, systems and playbooks that will become the company's longer-term GTM engine.
• Taking on increasing ownership as the company and commercial team scale.

What They’re Looking For

You’ll ideally have:

• 2+ years of experience in a GTM environment, ideally within a startup or high-growth technology company.
• Experience in a prospect or customer-facing position.
• Some familiarity with healthcare and how the US healthcare system operates.
• Strong technical curiosity and the ability to get comfortable with complex products quickly.
• Confidence discussing technical concepts with both internal teams and prospective customers.
• Experience using modern AI tools, or a genuine interest in incorporating tools such as Claude Code into your day‑to‑day work.
• Strong judgement and attention to detail – particularly when reviewing information or validating outputs that may be used externally.
• A generalist mindset and a willingness to work across multiple parts of the GTM function.
• The ability to operate effectively in a fast‑moving environment where processes are still being built.

You don't need to be an engineer, but you should be someone who actively enjoys technology and isn't intimidated by getting into the technical details of how a product works.

Why Join?

The timing is particularly interesting.

The company has established meaningful momentum and is now moving from an early‑stage commercial organisation towards building a genuine GTM engine. The team is expected to grow significantly, including senior hires over time, creating considerable opportunity for someone joining earlier in their career to develop alongside the business.

You’ll have direct exposure to the Head of GTM, founders and technical leadership, while getting hands‑on experience across far more of the commercial function than you would in a conventional junior sales position.

For someone who wants to build a career at the intersection of healthcare, AI, technology and commercial strategy, this is an opportunity to join while there is still significant scope to influence how the GTM organisation is built.

Compensation & Working Model

Base salary: $100,000–$145,000, with flexibility depending on experience.

Location: New York City.

• The team works in person five days per week, so candidates should be excited about working closely with the team from their NYC office.