Growth Technology Associate (Paid Channels) : 26-02431

Akraya, Inc.; Charlotte (NC); Hybrid; USD 83,000 - 90,000; Full time

Job summary

Akraya, Inc. is seeking a candidate to drive paid marketing initiatives by engineering and managing audience data, ensuring accuracy across platforms. The role focuses on technical operations and troubleshooting to optimize campaign performance.

You will develop SQL queries, manage audience segment creation and validation, and collaborate with cross-functional teams to deliver data-driven marketing solutions. This is a hybrid Charlotte NC role on a W2 contract basis.

Qualifications

• Proficiency in SQL for data manipulation and audience building.
• Hands-on experience with paid marketing platforms and campaign activation.
• Ability to manage complex projects and multiple stakeholders effectively.
• Experience in the financial technology or consumer-facing digital services industry is preferred.

Responsibilities

• Develop and refine SQL queries for audience segmentation and data transformation.
• Manage the end-to-end process of audience segment creation and validation.
• Diagnose and resolve technical tracking and attribution issues.
• Integrate and scale new marketing channels with appropriate data signals.
• Collaborate with cross-functional teams to deliver data-driven marketing solutions.

Skills

SQL

Audience segmentation

Paid marketing

Kochava

Mobile campaign analysis

Job description

Primary Skills: SQL (Advanced), Audience segmentation (Advanced), Paid Marketing Campaign (Advanced), Kochava (Advanced), Mobile Campaign Analysis, (Intermediate)

Contract Type: W2 Contract Duration: 6 Months Location: Charlotte NC (#LI-Hybrid) Pay Range: $60.00 - $65.00 Per Hour #LP

Job Summary: This role is crucial for driving paid marketing initiatives by providing expert support for complex campaigns. You will engineer and manage audience data, ensuring its accuracy across various paid platforms. Additionally, you will oversee the technical operations and troubleshooting of these marketing channels to optimize campaign performance.

Key Responsibilities

• Develop and refine SQL queries for audience segmentation and data transformation.
• Manage the end-to-end process of audience segment creation and validation.
• Diagnose and resolve technical tracking and attribution issues.
• Integrate and scale new marketing channels with appropriate data signals.
• Collaborate with cross-functional teams to deliver data-driven marketing solutions.

Must-Have Skills

• Proficiency in SQL for data manipulation and audience building.
• Hands-on experience with paid marketing platforms and campaign activation.
• Ability to manage complex projects and multiple stakeholders effectively.
• Experience in the financial technology or consumer-facing digital services industry is preferred.

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment.

Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in Tech Staffing As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space.

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