Marketing Manager IV: 26-02560

Akraya, Inc.; Charlotte (NC); Hybrid; USD 131,000 - 138,000; Full time

Job summary

Akraya, Inc. is seeking an experienced paid social strategist to drive strategy and measurement maturity across brand and upper-funnel initiatives. You will collaborate with internal teams and external partners to test and advance attribution techniques, optimizing campaigns with a strong testing mindset.

The role focuses on platforms like Meta, TikTok, Snapchat, and other paid social channels, requiring senior-level performance marketing expertise and a proactive, data-driven approach.

Qualifications

• 5+ years of performance marketing or paid social experience.
• Advanced Excel / Google Sheets skills.
• Knowledge of privacy policies and mobile attribution fundamentals.

Responsibilities

• Lead top-of-funnel paid social initiatives aligned with brand activities.
• Develop strategies to engage younger audiences through advertising and influencer content.
• Implement advanced measurement solutions to track impact and optimize campaigns.
• Champion brand and acquisition KPIs as primary program success metrics.
• Execute testing roadmaps across major social platforms with channel owners.

Skills

Paid Social Strategy

Meta Ads

TikTok Ads

Snapchat Ads

Measurement & Attribution

Job description

Skills: Paid Social Strategy (advanced), Meta Ads (advanced), TikTok Ads (advanced), Snapchat Ads (advanced), Measurement & Attribution (advanced)
Contract Type: W2
Duration: 6+ Months
Location: Charlotte NC (#LI-Hybrid)
Pay Range: $95-$100/hr
W2 #LP

Job Summary:

This role is responsible for driving the strategy and measurement maturity for a company's paid social media programs across various platforms, with a focus on brand and upper-funnel initiatives. The individual will collaborate with internal teams and external partners to advance next-generation measurement techniques and rigorous testing methodologies. A critical thinker with a strong testing mindset is needed to develop best-in-class channel strategies by understanding platform nuances.

Key Responsibilities:

• Lead top-of-funnel paid social initiatives aligned with brand activities.
• Develop strategies to engage younger audiences through advertising and influencer content.
• Implement advanced measurement solutions to track impact and optimize campaigns.
• Champion brand and acquisition KPIs as primary program success metrics.
• Execute testing roadmaps across major social platforms with channel owners.

Must-Have Skills:

• 5+ years of performance marketing or paid social experience.
• Advanced Excel / Google Sheets skills.
• Knowledge of privacy policies and mobile attribution fundamentals.

Industry Experience:

Experience in the financial technology or consumer finance industry is preferred for this role.

ABOUT AKRAYA

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment.

Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in Tech Staffing As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space.

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