Growth Tech Associate: Data-Driven Paid Marketing

Akraya, Inc.; Charlotte (NC); Hybrid; USD 83,000 - 90,000; Full time

Job summary

Akraya, Inc. is seeking a candidate to drive paid marketing initiatives by engineering and managing audience data, ensuring accuracy across platforms. The role focuses on technical operations and troubleshooting to optimize campaign performance.

You will develop SQL queries, manage audience segment creation and validation, and collaborate with cross-functional teams to deliver data-driven marketing solutions. This is a hybrid Charlotte NC role on a W2 contract basis.

Qualifications

• Proficiency in SQL for data manipulation and audience building.
• Hands-on experience with paid marketing platforms and campaign activation.
• Ability to manage complex projects and multiple stakeholders effectively.
• Experience in the financial technology or consumer-facing digital services industry is preferred.

Responsibilities

• Develop and refine SQL queries for audience segmentation and data transformation.
• Manage the end-to-end process of audience segment creation and validation.
• Diagnose and resolve technical tracking and attribution issues.
• Integrate and scale new marketing channels with appropriate data signals.
• Collaborate with cross-functional teams to deliver data-driven marketing solutions.

Skills

SQL

Audience segmentation

Paid marketing

Kochava

Mobile campaign analysis

Job description

Akraya, Inc. is seeking a candidate to drive paid marketing initiatives by engineering and managing audience data, ensuring accuracy across platforms. The role focuses on technical operations and troubleshooting to optimize campaign performance.

You will develop SQL queries, manage audience segment creation and validation, and collaborate with cross-functional teams to deliver data-driven marketing solutions. This is a hybrid Charlotte NC role on a W2 contract basis.