Growth Strategy & Market Insights Analyst

PPG Industries, Inc; Pittsburgh (Allegheny County); Híbrido; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

PPG Industries, Inc is seeking a Strategic Marketing Analyst to support the Coatings Services growth strategy through market intelligence, customer insights, competitive analysis, and strategic opportunity assessment.

You will identify growth opportunities and work with Commercial Excellence, Sales, Marketing, Operations and Leadership to translate insights into actionable growth plans. Hybrid work is available, with locations in Pittsburgh, PA or Troy, MI.

Formación

• Bachelor's degree in Marketing, Business, Economics, Analytics, Finance, or related field.
• 3+ years in market analysis, strategic marketing, business intelligence, commercial strategy, market research, or related functions.
• Experience with customer segmentation, market analysis, competitive intelligence, and strategic planning.
• Proficiency with Excel, Power BI, CRM systems, and data visualization tools.
• Ability to synthesize complex information into actionable business recommendations.
• Demonstrated ability to work effectively across functions and business units to build alignment and support growth initiatives.

Responsabilidades

• Develop market intelligence and industry analyses identifying growth opportunities, trends, market attractiveness, and priorities across target industries, end markets, and geographies.
• Conduct customer, account, and industry segmentation analyses to identify priority markets, target accounts, whitespace opportunities, and growth potential.
• Maintain competitive intelligence programs including competitor mapping, benchmarking, market positioning, and analysis of threats and opportunities.
• Support strategic growth initiatives by evaluating market opportunities, identifying target industries and accounts, and developing account prioritization frameworks.
• Collaborate with commercial, marketing, and business leaders to identify cross‑business opportunities and expand presence in targeted industries.
• Translate market and customer insights into actionable growth strategies, account plans, campaigns, and business development initiatives.

Conocimientos

Market analysis

Strategic marketing

Business intelligence

Commercial strategy

Market research

Customer segmentation

Data visualization

Educación

Bachelor's degree in Marketing, Business, Economics, Analytics, Finance, or related field

Herramientas

Excel

Power BI

CRM systems

Data visualization tools

Descripción del empleo

PPG Industries, Inc is seeking a Strategic Marketing Analyst to support the Coatings Services growth strategy through market intelligence, customer insights, competitive analysis, and strategic opportunity assessment.

You will identify growth opportunities and work with Commercial Excellence, Sales, Marketing, Operations and Leadership to translate insights into actionable growth plans. Hybrid work is available, with locations in Pittsburgh, PA or Troy, MI.