Strategic Marketing Analyst — Growth & Market Intelligence (Hybrid)

PPG; Pittsburgh (Allegheny County); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Office Pittsburgh or Troy on-site

Job summary

PPG is seeking a Strategic Marketing Analyst to support the Coatings Services growth strategy through market intelligence, customer insights, and competitive analysis. You will identify strategic opportunities and work with Commercial Excellence, Sales, Marketing, Operations, and Leadership to drive diversification and pipeline growth.

The role reports to the Senior Manager of Commercial Excellence and Marketing and offers a hybrid schedule between Pittsburgh, PA and Troy, MI offices.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Analytics, Finance, or related field.
• 3+ years in market analysis, strategic marketing, business intelligence, or related functions.
• Experience with customer segmentation, market analysis, competitive intelligence, and strategic planning.
• Proficiency with Excel, Power BI, CRM systems, and data visualization tools.

Responsibilities

• Develop market intelligence and industry analyses identifying growth opportunities, trends, and strategic priorities across target industries, end markets, and geographies.
• Conduct customer, account, and industry segmentation analyses to identify priority markets and whitespace opportunities.
• Maintain competitive intelligence programs including mapping, benchmarking, and market positioning assessments.
• Support strategic growth initiatives by evaluating market opportunities and account prioritization frameworks.
• Collaborate with Commercial Excellence, Marketing, Sales, and business units to translate insights into growth strategies and campaigns.

Skills

Market analysis

Strategic thinking

Cross-functional collaboration

Data interpretation

Education

Bachelor's degree in Marketing / Business / Economics / Analytics / Finance

Tools

Excel

Power BI

CRM systems

Data visualization tools

Job description

PPG is seeking a Strategic Marketing Analyst to support the Coatings Services growth strategy through market intelligence, customer insights, and competitive analysis. You will identify strategic opportunities and work with Commercial Excellence, Sales, Marketing, Operations, and Leadership to drive diversification and pipeline growth.

The role reports to the Senior Manager of Commercial Excellence and Marketing and offers a hybrid schedule between Pittsburgh, PA and Troy, MI offices.