Growth Strategy Manager - Data-Driven Campaign Architect

Netflix, Inc.; Los Angeles (CA); On-site; USD 222,000 - 353,000; Full time

Benefits offered by this job

Health plans

Mental health support

401k Retirement Plan with employer - 4

Stock option program

Disability programs

Health Savings and Flexible Spending

Family-forming benefits

Paid leave of absence

Job summary

Netflix, Inc. is seeking a Growth Strategy Manager to architect the future of growth marketing, test new areas, and deliver needle-moving insights.

You will work across Marketing, Product, Data Science, Consumer Insights, and Finance to uncover opportunities and influence creative direction. The role demands strong analytics, strategic vision, and the ability to translate data into actionable campaigns that drive business impact in a fast-paced environment.

Qualifications

• 7+ years in growth marketing, marketing analytics, strategy and operations.
• Subject matter expertise in digital marketing data, strategies, and best practices.
• Strong ability to translate data into actionable insights and influence stakeholders.
• Experience managing a learning agenda and overseeing research and experiments.
• Comfort coordinating with cross-functional teams across Marketing, Product, Data Science, Finance.

Responsibilities

• Evaluate data and trends in our business and in our marketing to come up with ideas for new campaigns and creative concepts that you think would perform
• Determine the metrics, thresholds, and reporting needed to enhance the Growth Marketing teams ability to quickly spot opportunities, identify winning patterns, take action, and maximize impact
• Define when to run structured experiments versus descriptive analysis to generate campaign insights and oversee their timelines, budgets, execution, and communications through a learning agenda
• Partner with the Performance Marketing Creative Manager to synthesize and package insights into actionable direction for creative briefs and rapid ad iteration
• Improve conversion rates by sharing campaign insights and testing hypotheses with Product to build more cohesion across customer touchpoints (e.g. between marketing ads and product landing pages)
• Be a thought partner and subject matter expert to Marketing, Data Science, Product, Finance or other XFN on analyses and special projects that leverage growth marketing data

Job description

Netflix, Inc. is seeking a Growth Strategy Manager to architect the future of growth marketing, test new areas, and deliver needle-moving insights.

You will work across Marketing, Product, Data Science, Consumer Insights, and Finance to uncover opportunities and influence creative direction. The role demands strong analytics, strategic vision, and the ability to translate data into actionable campaigns that drive business impact in a fast-paced environment.