Growth Marketing Manager: Data-Driven Campaigns & AI

Salt; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Salt is seeking a Growth Marketing Manager to drive measurable growth across client accounts through performance marketing, data-driven strategy, and strong client partnerships. This role requires 3–5 years of experience and hands-on management of paid media across major platforms.

You will collaborate with creative and analytics teams across New York and other locations to optimize campaigns, uncover insights, and push for expansion opportunities.

Qualifications

• 3–5 years of experience in growth marketing, performance marketing, paid media, or a similar role.

Responsibilities

• Act as the day-to-day strategic partner for clients, building strong relationships and helping shape account growth plans.
• Manage and optimize paid media campaigns across Meta, Google, TikTok, and Apple Search Ads, ensuring budgets are effectively allocated against performance targets.
• Monitor campaign performance and translate data into clear insights, recommendations, and next steps.
• Analyze performance data, audience behavior, and creative trends to understand why campaigns are succeeding or underperforming.
• Develop testing strategies across audiences, channels, messaging, and creative to continuously improve performance.
• Present campaign results, insights, and growth opportunities directly to clients.
• Identify potential account risks and opportunities early and proactively recommend solutions.
• Experiment with AI tools, automation, and new workflows to improve campaign execution, reporting, analysis, and overall efficiency.
• Manage multiple client priorities, campaign timelines, and workstreams while maintaining a high standard of execution.
• Collaborate with creative and analytics teams across New York, Los Angeles, Stockholm, and Varna to deliver integrated growth strategies.

Skills

Growth marketing

Paid media

Client partnerships

Analytics

AI tools

Tools

Meta Ads

Google Ads

TikTok Ads

Apple Search Ads

Job description

Salt is seeking a Growth Marketing Manager to drive measurable growth across client accounts through performance marketing, data-driven strategy, and strong client partnerships. This role requires 3–5 years of experience and hands-on management of paid media across major platforms.

You will collaborate with creative and analytics teams across New York and other locations to optimize campaigns, uncover insights, and push for expansion opportunities.