Growth Strategy Lead: Retention & Segmentation

Intuit; Mountain View (CA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit in Mountain View, CA seeks a growth leader to own the strategy for converting DIY TurboTax customers to Assisted offerings. You will define segmentation, messaging, and channel strategy, partnering across Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance.

You’ll lead a cross-functional mission team, build playbooks, measure performance, and drive a high-impact save-rate initiative with executive visibility.

Qualifications

• Background in corporate strategy, growth marketing, product marketing, or customer lifecycle management, we’re looking for the thinking, not a specific job title.
• Experience building 0-to-1 go-to-market strategies - comfortable creating structure and process where none exists yet, not just optimizing an established playbook.
• Comfortable operating at the intersection of data science and go-to-market execution; able to translate models and scores into segmentation, messaging, and real campaigns.
• Strong program management skills, with a track record of driving cross-functional teams toward a shared, numeric outcome.
• Self-starter who can lead and influence without direct authority across Data Science, Sales, Product, and Finance partners.
• Comfortable with ambiguity - this mission team's playbook is still being written, and you’ll help write it.

Responsibilities

• Own program leadership for the cross-functional mission team, driving operating cadence, milestone accountability, and executive-level reporting across Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance.
• Serve as the connective tissue across teams, ensuring strategy, modeling, and execution stay tightly aligned toward the save-rate target.
• Act as the bridge between operational teams and VP-level leadership, keeping senior stakeholders current on the initiative’s strategy, progress, and key decisions as they unfold.
• Define customer cohorts by defection driver and prioritize the highest-propensity segments for action.
• Build segment-specific messaging and offer strategies, then translate them into playbooks partner teams can execute against.
• Partner with channels to ensure top-of-funnel is fueled with the right leads to support segment strategy.
• Define success metrics across channels and targets, maintain a macro and campaign scorecard, and drive learning into models and playbooks.
• Track performance and translate results into insights and recommendations for leadership, not just numbers, and flag risks and shifts promptly.

Job description

Intuit in Mountain View, CA seeks a growth leader to own the strategy for converting DIY TurboTax customers to Assisted offerings. You will define segmentation, messaging, and channel strategy, partnering across Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance.

You’ll lead a cross-functional mission team, build playbooks, measure performance, and drive a high-impact save-rate initiative with executive visibility.