Growth Strategy Lead: Retention & Conversion

Intuit; San Diego (CA); Presencial; USD 164 000 - 222 000; Tempo integral

Resumo da oferta

Intuit is seeking a strategic leader to own a cross-functional growth initiative aimed at retaining DIY customers by converting them to TurboTax Assisted before they defect. You’ll define segmentation, messaging, and channel strategies, coordinating Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance to achieve a shared numeric goal.

You will lead initiatives that quantify impact, drive experiments, and optimize the funnel, with direct accountability for the initiative’s

Qualificações

• Background in corporate strategy, growth marketing, product marketing, or customer lifecycle management.
• Experience building 0-to-1 go-to-market strategies.
• Comfortable operating at the intersection of data science and go-to-market execution; translate models into segmentation and campaigns.
• Strong program management skills with cross-functional impact.
• Self-starter capable of leading without direct authority across Data Science, Sales, Product, and Finance.
• Comfortable with ambiguity as the playbook is still being written.

Responsabilidades

• Own cross-functional program leadership, driving cadence, milestones, and executive reporting across Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance.
• Define customer cohorts by defection driver and prioritize high-propensity segments; translate into playbooks and messaging.
• Define success metrics across channels and build a scorecard for program and campaign performance.
• Track results and deliver insights and next steps; flag risks and wins to leadership.

Conhecimentos

Corporate strategy

Growth marketing

Product marketing

Customer lifecycle

GTM strategy

Data science collaboration

Program management

Cross-functional leadership

Self-starter

Ambiguity tolerance

Descrição da oferta de emprego

Intuit is seeking a strategic leader to own a cross-functional growth initiative aimed at retaining DIY customers by converting them to TurboTax Assisted before they defect. You’ll define segmentation, messaging, and channel strategies, coordinating Data Science, Lifecycle/CRM, Outbound Sales, Product, and Finance to achieve a shared numeric goal.

You will lead initiatives that quantify impact, drive experiments, and optimize the funnel, with direct accountability for the initiative’s